{"product_id":"unbound-eau-de-parfum-inspired-by-ysl-libre","title":"Unbound Eau de Parfum - Inspired by YSL Libre","description":"\u003c!-- ============================================================\n     THE SINGHAL HERITAGE HOUSE · Atlanta, GA\n     UNBOUND | Eau de Parfum | 10 ml · 20%\n     $7.29\n     Shopify Product Description - Template V4 (FRAGRANCE)\n\n     REPLACES the earlier Unbound page (built 13 Aug at $7.22).\n     Two substantive changes from that version:\n       1. PRICE $7.22 -\u003e $7.29. Updated in schema, price block,\n          specs and the per-wearing arithmetic.\n       2. The earlier page described 20% as \"extrait strength\"\n          and built its whole positioning on that. Untamed Sky\n          and Tobacco Indulgence describe the same 20% as the\n          ceiling of the eau de parfum band. Per your decision,\n          \"top of eau de parfum\" is now used across all four\n          fragrances. The positioning argument here has been\n          rebuilt so it no longer depends on a category claim at\n          all - it now rests on the volatility gap between the\n          floral half and the base half, which is the stronger\n          version regardless.\n\n     ############################################################\n     ##  LEGAL - READ BEFORE EDITING ANYTHING ELSE              ##\n     ############################################################\n     The supplier's oil for this SKU is named after a specific\n     commercial fragrance and the house that makes it. NEITHER\n     NAME APPEARS ANYWHERE ON THIS PAGE AND NEITHER MAY BE ADDED\n     - not in the title, body, tags, alt text, metafields, SEO\n     title, meta description, URL handle, ad copy, email, or\n     internal search synonyms. The customer-facing name is\n     UNBOUND only.\n\n     SPECIAL HAZARD ON THIS SKU: the referenced product name is\n     both a registered mark AND an ordinary French word. That\n     makes it MORE dangerous to use, not less - \"we were using it\n     descriptively\" is not a defence when the descriptive use\n     appears on a competing perfume listing. Do not use it in any\n     form, in any language, anywhere.\n\n     Prohibited on this and every SHH fragrance page:\n       - \"Inspired by\", \"our version of\", \"type\", \"clone\", \"dupe\"\n       - Any named designer house, perfume, or nose\n       - Side-by-side comparison to a named commercial fragrance\n       - Any invented review, rating, or testimonial. aggregate-\n         Rating stays out of schema until you have genuine\n         verified reviews (FTC Rule on Consumer Reviews and\n         Testimonials, in force since Oct 2024 - civil penalties\n         are assessed per violation)\n\n     STILL OPEN: the \"Perfume Dupes\" collection in the site\n     navigation. Three of your four fragrance SKUs now derive\n     from designer-named supplier oils. Rename it before any of\n     these pages publish. Suggested: \"The Fragrance Wardrobe\",\n     \"Eau de Parfum\", \"Scent Library\".\n     ############################################################\n\n     ---------- CONFIRM BEFORE PUBLISHING ----------\n       - PRICE $7.29 · SIZE 10 ml · CONCENTRATION 20%\n       - DESIGNATION: your sheet lists THREE for this SKU (\"Eau\n         de Parfum\/Parfum \/ Extrait de Parfum\"). Pick ONE for the\n         label and the page. This page says Eau de Parfum, now\n         consistent with the rest of the range.\n       - LONGEVITY 6-8 hours. Note this is the same figure given\n         for all four fragrances despite very different\n         compositions. Worth a proper wear test across the range\n         - see the note on the Tobacco Indulgence page.\n       - SPRAY COUNT: ~100 sprays from 10 ml at ~0.1 ml\/spray,\n         giving ~33 wearings at 3 sprays and ~$0.22 a wearing.\n         Verify against your actual atomiser.\n       - CITY: \"Atlanta\" throughout. The Discovery Set page says\n         Athens, and the Coastal Theory page uses BOTH on the\n         same page. Resolve store-wide - state of origin is a\n         regulated claim and the two cities are 70 miles apart.\n       - IFRA \/ ingredient list: confirm before selling as a\n         leave-on skin fragrance.\n       - Swap image URLs for real ones.\n============================================================ --\u003e\n\u003cp\u003e\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\/\",\n  \"@type\": \"Product\",\n  \"name\": \"The Singhal Heritage House Unbound Eau de Parfum | 10 ml | 20% Concentration\",\n  \"description\": \"A lavender floral that stays a lavender floral - bright lavender and orange blossom over a dry woody vanilla, built so the flower is still there at hour six rather than collapsing into anonymous sweetness by mid-afternoon. Lavender treated as a flower rather than as a cleaning signal, and a vanilla that is dry and woody rather than caramel or gourmand. Poured at 20% concentration, the top of the eau de parfum band, in a 10 ml pocket size. Six to eight hours on skin. Blended and bottled in small batches in Atlanta, Georgia by The Singhal Heritage House.\",\n  \"brand\": { \"@type\": \"Brand\", \"name\": \"The Singhal Heritage House\" },\n  \"sku\": \"SHH-EDP-UNBOUND-10ML\",\n  \"mpn\": \"SHH-EDP-UNBOUND-10ML\",\n  \"category\": \"Health \u0026 Beauty \u003e Personal Care \u003e Cosmetics \u003e Perfume \u0026 Cologne\",\n  \"image\": \"https:\/\/thesinghalheritagehouse.com\/cdn\/shop\/products\/unbound-eau-de-parfum-10ml-main.jpg\",\n  \"offers\": {\n    \"@type\": \"Offer\",\n    \"name\": \"Unbound Eau de Parfum - 10 ml\",\n    \"sku\": \"SHH-EDP-UNBOUND-10ML\",\n    \"priceCurrency\": \"USD\",\n    \"price\": \"7.29\",\n    \"priceValidUntil\": \"2026-12-31\",\n    \"availability\": \"https:\/\/schema.org\/InStock\",\n    \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n    \"seller\": { \"@type\": \"Organization\", \"name\": \"The Singhal Heritage House\" }\n  },\n  \"additionalProperty\": [\n    { \"@type\": \"PropertyValue\", \"name\": \"Format\", \"value\": \"Eau de parfum spray\" },\n    { \"@type\": \"PropertyValue\", \"name\": \"Volume\", \"value\": \"10 ml\" },\n    { \"@type\": \"PropertyValue\", \"name\": \"Concentration\", \"value\": \"20% - top of the eau de parfum band\" },\n    { \"@type\": \"PropertyValue\", \"name\": \"Longevity\", \"value\": \"6 to 8 hours on skin\" },\n    { \"@type\": \"PropertyValue\", \"name\": \"Scent Family\", \"value\": \"Floral - lavender, orange blossom, dry vanilla\" },\n    { \"@type\": \"PropertyValue\", \"name\": \"Character\", \"value\": \"Bright lavender and orange blossom over a dry woody vanilla\" },\n    { \"@type\": \"PropertyValue\", \"name\": \"Vanilla Style\", \"value\": \"Dry and woody, not gourmand or caramel\" },\n    { \"@type\": \"PropertyValue\", \"name\": \"Worn By\", \"value\": \"Unisex\" },\n    { \"@type\": \"PropertyValue\", \"name\": \"Approximate Sprays\", \"value\": \"Around 100 from a 10 ml bottle\" },\n    { \"@type\": \"PropertyValue\", \"name\": \"Country of Origin\", \"value\": \"United States (Atlanta, Georgia)\" }\n  ]\n}\n\u003c\/script\u003e \u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    { \"@type\": \"Question\", \"name\": \"What does Unbound smell like?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Lavender as a flower - bright, slightly green, faintly honeyed - with orange blossom and a lift of citrus around it, over a vanilla that is dry and woody rather than sweet. It is a floral first and a vanilla second, which is the reverse of how most fragrances in this family end up behaving. The through-line is that the lavender is still recognisably there at hour six, not just a warm sweetness that could have come from anywhere.\" } },\n    { \"@type\": \"Question\", \"name\": \"Does it smell like laundry or cleaning products?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"No, and this is the objection worth answering because it is the one most people have. Lavender got attached to soap, detergent and floor cleaner for a practical reason - it is cheap to synthesise, it reads as clean, and it covers other smells - and a couple of generations grew up with that as their reference. But the flower itself is not a cleaning smell. Fresh lavender is soft, green, a little honeyed and unmistakably floral, closer to a herb garden in July than to a cupboard under the sink. This is built on that character, with orange blossom and vanilla warming it further away from anything antiseptic.\" } },\n    { \"@type\": \"Question\", \"name\": \"Is the vanilla sweet? Is this a gourmand?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"No. The vanilla here is dry and woody - closer to a vanilla pod and cedar than to custard, caramel or bakery. That distinction matters more than it sounds, because sweet gourmand vanilla is what pulls this whole family towards dessert and away from the flower. If you want warm and sweet, Tobacco Indulgence is the one built for that. This one uses vanilla as a base to hold the lavender up, not as the point.\" } },\n    { \"@type\": \"Question\", \"name\": \"Why do lavender-vanilla fragrances go flat by the afternoon?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Because the two halves evaporate at completely different rates. Floral and citrus materials are volatile - that is what makes them bright - while vanilla, tonka and musk are among the least volatile things in perfumery. So in an underdosed composition the flower leaves first and the base does not, and what is left after four hours is a generic sweet warmth that could be any of a hundred fragrances. It is not that the perfume has faded; it is that only half of it has. The fix is dosing the floral half heavily enough that its proportion survives the wear, which is what 20 percent is doing here.\" } },\n    { \"@type\": \"Question\", \"name\": \"What does 20% concentration actually mean?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"It is the proportion of fragrance oil to alcohol. Broadly, an eau de toilette sits somewhere between 5 and 15 percent, an eau de parfum between 15 and 20, and an extrait or pure parfum from 20 upward. At 20 percent this sits at the ceiling of the eau de parfum band. The terms are industry convention rather than regulation, which is exactly why the percentage is worth printing - two bottles can carry identical wording and hold very different amounts of oil.\" } },\n    { \"@type\": \"Question\", \"name\": \"How long does it last and how much should I apply?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Six to eight hours on skin. Two or three sprays is the dose - the base of the neck, the inner wrists, the chest. It projects for the first hour or two and then draws in closer, which is what you want from something worn during the day. If you are reapplying at lunchtime out of habit, check with someone first: your own nose adapts to a fragrance within about twenty minutes while everyone around you is still receiving it fully.\" } },\n    { \"@type\": \"Question\", \"name\": \"Is this for men or women?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Whoever wants it. Lavender spent most of the twentieth century in men's fragrance, then moved to women's - the same material, the same smell, a different marketing decision. Lavender, orange blossom and vanilla have no gender between them. If it smells right on you, it is yours.\" } },\n    { \"@type\": \"Question\", \"name\": \"When should I wear it?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"It is the most flexible thing we make. The bright floral opening suits daytime, offices and warm weather, and the dry vanilla base carries it into an evening without needing to change - which is the practical argument for owning it if you only want one bottle. It works across seasons better than either Tobacco Indulgence, which is genuinely a cold-weather fragrance, or Untamed Sky, which is at its best in warm weather.\" } },\n    { \"@type\": \"Question\", \"name\": \"How is this different from After Midnight?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"This is the comparison worth making, because both have vanilla in the base and it is easy to assume they overlap. They do not. Unbound is a floral - lavender and orange blossom lead it, and the vanilla is a dry base holding them up. After Midnight is a dark evening fragrance where the warmth is the point rather than the support. Put simply: Unbound is a flower with vanilla underneath, After Midnight is not a flower at all.\" } },\n    { \"@type\": \"Question\", \"name\": \"Is 10 ml enough? How many sprays is that?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Roughly a hundred sprays, depending on your atomiser - around thirty-three wearings at three sprays each, or about twenty-two cents a wearing. There is also an argument for small bottles that nobody makes: fragrance oxidises. Alcohol, light and air degrade a juice over years, and a 100 ml bottle of something worn occasionally will turn before it is finished. A 10 ml gets used while it is still good, and it fits a pocket, a bag or hand luggage.\" } },\n    { \"@type\": \"Question\", \"name\": \"How should I store it?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Away from light and heat - a drawer or a cupboard, not a sunny windowsill and not a steamy bathroom shelf. Ultraviolet light and temperature swings turn a fragrance dull and sour far faster than age alone does. Keep the cap on, keep it upright, and do not decant it repeatedly, since every transfer introduces air.\" } },\n    { \"@type\": \"Question\", \"name\": \"Will it stain my clothes?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"It can. Fragrance oil marks silk and other delicate fabrics, and alcohol can dull pearls, some costume jewellery and certain lacquered or varnished finishes. Spray onto skin before you dress rather than onto clothing, keep it off jewellery, and give it a moment to dry down before you put anything on over it.\" } },\n    { \"@type\": \"Question\", \"name\": \"Why is it this inexpensive? Is something wrong with it?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Nothing is wrong with it, and the honest answer is a list of things you are not paying for. Not a 100 ml bottle when 10 ml is what most people actually finish. Not a department store margin, a licensing fee to a fashion house, a celebrity endorsement, a heavy glass flacon, or a magazine campaign. In most designer fragrance those items cost considerably more than the liquid does. What we spend on is the concentration, and 20 percent is the number we would rather compete on.\" } },\n    { \"@type\": \"Question\", \"name\": \"What if it arrives leaking or damaged?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Contact us within 48 hours of delivery with a photo of the bottle and the packaging and we will arrange a replacement. Atomisers can loosen in transit, so if it has simply come unseated, tell us and we will make it right.\" } }\n  ]\n}\n\u003c\/script\u003e \u003clink rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\u003e \u003clink rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin=\"\"\u003e \u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=Fraunces:opsz,wght@9..144,400;500;600\u0026amp;family=Inter:wght@300;400;500;600;700\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003c\/p\u003e\n\u003cstyle\u003e\n  \/* THEME: Singhal Heritage - Unbound (ink violet \/ pale lilac cream \/ brass) *\/\n  .shh-pd { --night:#3E2A63; --night-deep:#1B1230; --cream:#F6F3F9; --cream-lt:#FCFAFD; --cream-md:#E3DCEC; --accent:#B99046; --accent-dk:#8A661F; --accent-lt:#E2C58C; --ink:#2A2434; --green:#4F7A5C; --red:#A83B32;\n    font-family: 'Inter', sans-serif; color: var(--ink); max-width: 800px; margin: 0 auto; line-height: 1.7; }\n  .shh-pd * { box-sizing: border-box; }\n  .shh-pd h2, .shh-pd h3 { margin: 0; }\n  \/* HERO *\/\n  .pd-hero { background: linear-gradient(135deg, #5C4189 0%, #1B1230 100%); color: var(--cream); padding: 30px 30px 26px; }\n  .pd-hero-eyebrow { font-size: 0.68em; font-weight: 600; letter-spacing: 0.2em; text-transform: uppercase; color: var(--accent-lt); margin-bottom: 12px; }\n  .pd-hero-headline { font-family: 'Fraunces', serif; font-size: 1.72em; font-weight: 500; color: var(--cream); margin-bottom: 14px; line-height: 1.28; }\n  .pd-hero-pills { display: flex; flex-wrap: wrap; gap: 8px; margin: 18px 0 18px; }\n  .pd-hero-pill { border: 1px solid var(--accent-lt); color: var(--accent-lt); font-size: 0.74em; font-weight: 500; padding: 5px 12px; letter-spacing: 0.03em; border-radius: 2px; }\n  .pd-hero-pill.solid { background: var(--accent); color: #1B1230; border-color: var(--accent); font-weight: 600; }\n  .pd-hero-sub { font-size: 0.9em; font-weight: 300; color: #e6ddf0; line-height: 1.65; }\n  .pd-updated { font-size: 0.7em; font-weight: 400; color: var(--accent-lt); margin-top: 16px; letter-spacing: 0.1em; text-transform: uppercase; }\n  \/* WHY BUY *\/\n  .pd-why-buy { background: var(--cream-lt); border: 2px solid var(--accent); padding: 22px 26px; margin-bottom: 26px; }\n  .pd-block-label { font-size: 0.72em; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--accent-dk); margin-bottom: 16px; }\n  .pd-why-buy-list { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 12px 26px; }\n  @media (max-width: 560px) { .pd-why-buy-list { grid-template-columns: 1fr; } }\n  .pd-why-buy-list li { display: flex; gap: 10px; align-items: flex-start; font-size: 0.92em; color: #464056; line-height: 1.5; }\n  .pd-why-buy-list li::before { content: '◆'; color: var(--accent); flex-shrink: 0; font-size: 0.8em; margin-top: 3px; }\n  .pd-why-buy-list li strong { color: var(--night); font-weight: 600; }\n  \/* SHOWPIECE *\/\n  .pd-show { background: var(--cream-lt); border: 2px solid var(--night); margin-bottom: 28px; }\n  .pd-show-label { background: var(--night); color: var(--accent-lt); font-size: 0.74em; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; padding: 13px 24px; }\n  .pd-show-intro { padding: 18px 24px 4px; font-size: 0.92em; color: #464056; line-height: 1.6; }\n  .pd-show-intro strong { color: var(--night); font-weight: 600; }\n  .pd-show-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; padding: 16px 20px 22px; }\n  @media (max-width: 600px) { .pd-show-grid { grid-template-columns: 1fr; } }\n  .pd-show-card { background: #fff; border: 1px solid var(--accent-lt); padding: 18px 20px; position: relative; }\n  .pd-show-card.pick { border: 2px solid var(--accent); }\n  .pd-show-badge { position: absolute; top: -12px; left: 16px; background: var(--night); color: var(--cream); font-size: 0.66em; font-weight: 600; padding: 4px 11px; letter-spacing: 0.08em; text-transform: uppercase; }\n  .pd-show-card.pick .pd-show-badge { background: var(--accent); color: #1B1230; }\n  .pd-show-h { font-family: 'Fraunces', serif; font-size: 1.14em; color: var(--night); margin: 4px 0 10px; }\n  .pd-show-list { list-style: none; padding: 0; margin: 0; font-size: 0.86em; color: #464056; line-height: 1.5; }\n  .pd-show-list li { padding-left: 16px; position: relative; margin-bottom: 6px; }\n  .pd-show-list li::before { content: '→'; position: absolute; left: 0; color: var(--accent-dk); }\n  .pd-show-foot { background: var(--night); color: var(--cream); padding: 13px 24px; font-size: 0.86em; font-weight: 300; line-height: 1.6; text-align: center; }\n  .pd-show-foot strong { color: var(--accent-lt); font-weight: 600; }\n  .pd-disclaim { padding: 11px 24px; font-size: 0.72em; color: #665f74; font-weight: 300; background: #efeaf5; line-height: 1.6; }\n  \/* CONCENTRATION *\/\n  .pd-conc { border: 1px solid var(--accent-lt); padding: 22px 26px; margin-bottom: 28px; background: var(--cream-lt); }\n  .pd-conc-row { display: flex; align-items: center; gap: 12px; 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color: var(--accent-dk); margin-right: 6px; }\n  .pd-best-for-tag { background: var(--cream-md); border: 1px solid var(--accent-lt); color: var(--night); font-size: 0.82em; font-weight: 500; padding: 6px 12px; }\n  \/* PROJECTION *\/\n  .pd-reach { border: 1px solid var(--accent-lt); padding: 22px 26px; margin-bottom: 28px; background: var(--cream-lt); }\n  .pd-reach-row { display: flex; align-items: center; gap: 12px; margin-bottom: 9px; font-size: 0.86em; }\n  .pd-reach-row.active { font-weight: 600; }\n  .pd-reach-name { min-width: 160px; color: var(--night); }\n  .pd-reach-bar { flex: 1; height: 14px; background: var(--cream-md); overflow: hidden; }\n  .pd-reach-fill { height: 100%; background: var(--accent-lt); }\n  .pd-reach-row.active .pd-reach-fill { background: var(--accent); }\n  .pd-reach-val { font-size: 0.76em; color: var(--accent-dk); min-width: 104px; text-align: right; }\n  .pd-reach-row.active .pd-reach-val { color: var(--night); font-weight: 700; }\n  .pd-reach-foot { font-size: 0.82em; color: #5d5670; font-weight: 300; margin-top: 14px; padding-top: 12px; border-top: 1px dashed var(--accent-lt); line-height: 1.6; }\n  .pd-reach-foot strong { color: var(--night); font-weight: 600; }\n  \/* MAKER *\/\n  .pd-maker { background: var(--night-deep); color: var(--cream); margin-bottom: 28px; border: 2px solid var(--accent); }\n  .pd-maker-label { background: var(--accent); color: #1B1230; font-size: 0.74em; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; padding: 13px 24px; }\n  .pd-maker-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 15px 26px; padding: 24px; }\n  @media (max-width: 560px) { .pd-maker-grid { grid-template-columns: 1fr; } }\n  .pd-maker-item { display: flex; gap: 10px; align-items: flex-start; font-size: 0.9em; color: #e0d6ee; font-weight: 300; line-height: 1.55; }\n  .pd-maker-item::before { content: '◆'; color: var(--accent-lt); flex-shrink: 0; font-size: 0.72em; margin-top: 4px; }\n  .pd-maker-item strong { color: var(--cream); font-weight: 600; }\n  \/* AT A GLANCE *\/\n  .pd-quick { background: var(--cream-lt); border: 2px solid var(--accent); padding: 22px 26px; margin-bottom: 28px; }\n  .pd-quick-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 11px 22px; font-size: 0.9em; }\n  @media (max-width: 500px) { .pd-quick-grid { grid-template-columns: 1fr; } }\n  .pd-quick-row { display: flex; gap: 10px; align-items: baseline; border-bottom: 1px dashed var(--accent-lt); padding-bottom: 7px; }\n  .pd-quick-key { font-weight: 700; font-size: 0.74em; letter-spacing: 0.06em; text-transform: uppercase; color: var(--accent-dk); min-width: 88px; }\n  .pd-quick-val { color: var(--ink); }\n  \/* HEADINGS *\/\n  .pd-h2 { font-family: 'Inter', sans-serif; font-size: 0.74em; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase; color: var(--accent-dk); border-bottom: 1px solid var(--accent-lt); padding-bottom: 9px; margin: 38px 0 18px; }\n  \/* DECIDE *\/\n  .pd-decide { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; margin-bottom: 28px; }\n  @media (max-width: 500px) { .pd-decide { grid-template-columns: 1fr; } }\n  .pd-decide-card { padding: 20px 22px; }\n  .pd-decide-yes { background: #eff5f1; border: 2px solid var(--green); }\n  .pd-decide-no { background: var(--cream-lt); border: 2px solid var(--accent-dk); }\n  .pd-decide-title { font-size: 0.78em; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: 12px; }\n  .pd-decide-yes .pd-decide-title { color: var(--green); }\n  .pd-decide-no .pd-decide-title { color: var(--accent-dk); }\n  .pd-decide-item { font-size: 0.86em; line-height: 1.55; margin-bottom: 9px; display: flex; gap: 8px; font-weight: 300; }\n  .pd-decide-item strong { font-weight: 600; }\n  .pd-decide-yes .pd-decide-item { color: #2b4234; }\n  .pd-decide-no .pd-decide-item { color: #58482c; }\n  .pd-decide-mark { flex-shrink: 0; font-weight: 700; }\n  .pd-decide-yes .pd-decide-mark { color: var(--green); }\n  .pd-decide-no .pd-decide-mark { color: var(--accent-dk); }\n  \/* RANGE PICKER *\/\n  .pd-vs { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; margin-bottom: 28px; }\n  @media (max-width: 640px) { .pd-vs { grid-template-columns: 1fr; } }\n  .pd-vs-card { border: 2px solid var(--accent-lt); background: var(--cream-lt); padding: 18px 18px; }\n  .pd-vs-card.this { border-color: var(--night); background: #fff; }\n  .pd-vs-tag { font-size: 0.66em; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: var(--accent-dk); margin-bottom: 8px; }\n  .pd-vs-card.this .pd-vs-tag { color: var(--night); }\n  .pd-vs-h { font-family: 'Fraunces', serif; font-size: 1.06em; color: var(--night); margin-bottom: 9px; }\n  .pd-vs-body { font-size: 0.85em; color: #5d5670; font-weight: 300; line-height: 1.6; }\n  .pd-vs-body strong { color: var(--night); font-weight: 600; }\n  \/* PRICE *\/\n  .pd-price-block { border: 2px solid var(--accent); padding: 20px 24px; margin-bottom: 28px; display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 12px; background: var(--cream-lt); }\n  .pd-price-main { font-family: 'Fraunces', serif; font-size: 1.9em; color: var(--night); }\n  .pd-price-unit { font-size: 0.8em; color: var(--accent-dk); font-weight: 600; }\n  .pd-price-save { background: var(--accent); color: #1B1230; font-size: 0.72em; font-weight: 700; padding: 5px 11px; letter-spacing: 0.05em; text-transform: uppercase; }\n  .pd-cpd { background: var(--night); color: var(--cream); padding: 12px 18px; font-size: 0.82em; font-weight: 300; line-height: 1.65; width: 100%; }\n  .pd-cpd strong { color: var(--accent-lt); font-weight: 700; }\n  .pd-verify { display: flex; flex-wrap: wrap; gap: 8px; width: 100%; }\n  .pd-verify-badge { background: var(--green); color: #fff; font-size: 0.72em; font-weight: 600; padding: 6px 12px; letter-spacing: 0.05em; text-transform: uppercase; }\n  .pd-verify-badge.made { background: var(--night); color: var(--accent-lt); }\n  \/* MOOD *\/\n  .pd-mood-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px; margin-bottom: 28px; }\n  @media (max-width: 560px) { .pd-mood-grid { grid-template-columns: 1fr; } }\n  .pd-mood-card { background: var(--cream-lt); border: 1px solid var(--accent-lt); border-top: 4px solid var(--accent); padding: 16px 18px; }\n  .pd-mood-when { font-size: 0.72em; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--accent-dk); margin-bottom: 8px; }\n  .pd-mood-h { font-family: 'Fraunces', serif; font-size: 1.06em; color: var(--night); margin-bottom: 10px; line-height: 1.35; }\n  .pd-mood-list { list-style: none; padding: 0; margin: 0; font-size: 0.85em; color: #5d5670; font-weight: 300; line-height: 1.6; }\n  .pd-mood-list li { padding-left: 14px; position: relative; }\n  .pd-mood-list li::before { content: '·'; position: absolute; left: 2px; color: var(--accent); font-weight: 700; }\n  \/* HERITAGE *\/\n  .pd-heritage { background: var(--night-deep); color: var(--cream); margin-bottom: 28px; border: 2px solid var(--accent); }\n  .pd-heritage-label { background: var(--accent); color: #1B1230; font-size: 0.72em; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; padding: 13px 24px; }\n  .pd-heritage-intro { padding: 18px 24px 6px; font-size: 0.92em; color: #e0d6ee; font-weight: 300; line-height: 1.65; }\n  .pd-heritage-intro strong { color: var(--cream); font-weight: 600; }\n  .pd-heritage-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--accent-dk); padding: 1px; margin: 14px 1px 1px; }\n  @media (max-width: 560px) { .pd-heritage-grid { grid-template-columns: 1fr; } }\n  .pd-heritage-cell { background: var(--night-deep); padding: 18px 18px; }\n  .pd-heritage-stat { font-family: 'Fraunces', serif; font-size: 1.45em; color: var(--accent-lt); line-height: 1.1; margin-bottom: 8px; }\n  .pd-heritage-desc { font-size: 0.82em; color: #e0d6ee; font-weight: 300; line-height: 1.55; }\n  .pd-heritage-desc strong { color: var(--cream); font-weight: 600; }\n  .pd-heritage-foot { padding: 12px 24px; font-size: 0.7em; color: var(--accent-lt); font-weight: 300; letter-spacing: 0.04em; background: #140d25; line-height: 1.6; }\n  \/* STORY *\/\n  .pd-story { background: #140d25; color: var(--cream); padding: 26px 30px; margin-bottom: 28px; border-left: 4px solid var(--accent); }\n  .pd-story-label { font-size: 0.68em; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase; color: var(--accent-lt); margin-bottom: 14px; }\n  .pd-story-text { font-family: 'Fraunces', serif; font-size: 1.12em; line-height: 1.6; color: var(--cream); }\n  .pd-story-attr { font-size: 0.78em; font-weight: 600; color: var(--accent-lt); letter-spacing: 0.05em; margin-top: 12px; }\n  \/* PAIN *\/\n  .pd-pain { background: var(--night-deep); color: var(--cream); border: 2px solid var(--accent-dk); padding: 24px; margin-bottom: 28px; }\n  .pd-pain-label { font-size: 0.72em; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase; color: var(--accent-lt); margin-bottom: 16px; }\n  .pd-pain-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 14px 26px; font-size: 0.86em; line-height: 1.55; font-weight: 300; color: #e0d6ee; }\n  @media (max-width: 560px) { .pd-pain-grid { grid-template-columns: 1fr; } }\n  .pd-pain-grid strong { color: var(--cream); font-weight: 600; }\n  \/* COMPARE *\/\n  .pd-compare { width: 100%; border-collapse: collapse; font-size: 0.84em; margin-bottom: 28px; table-layout: fixed; }\n  .pd-compare th { font-weight: 700; font-size: 0.74em; letter-spacing: 0.06em; text-transform: uppercase; padding: 11px 10px; text-align: left; }\n  .pd-compare th:first-child { background: var(--night); color: var(--cream); width: 30%; }\n  .pd-compare th:nth-child(2) { background: var(--accent); color: #1B1230; }\n  .pd-compare th:nth-child(3) { background: #8d869c; color: var(--cream); }\n  .pd-compare td { padding: 10px; vertical-align: top; border-bottom: 1px solid var(--cream-md); font-size: 0.9em; word-wrap: break-word; }\n  .pd-compare td:first-child { font-weight: 600; color: var(--night); background: var(--cream-lt); }\n  .pd-compare td:nth-child(2) { background: var(--cream-lt); }\n  .pd-compare td:nth-child(3) { color: #555; background: #efeaf5; }\n  .pd-yes { color: var(--green); font-weight: 700; }\n  .pd-no { color: var(--red); font-weight: 700; }\n  @media (max-width: 640px) { .pd-compare { font-size: 0.76em; } .pd-compare th, .pd-compare td { padding: 6px; } }\n  .pd-hook { font-family: 'Fraunces', serif; font-size: 1.08em; color: var(--night); border-left: 3px solid var(--accent); padding: 15px 20px; margin: 0 0 28px; background: var(--cream-lt); }\n  \/* METHOD *\/\n  .pd-method { border: 2px solid var(--night); background: var(--cream-lt); margin-bottom: 28px; }\n  .pd-method-label { background: var(--night); color: var(--accent-lt); font-size: 0.72em; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; padding: 13px 24px; }\n  .pd-method-intro { padding: 18px 24px 6px; font-size: 0.88em; color: #464056; line-height: 1.65; }\n  .pd-method-intro strong { color: var(--night); font-weight: 600; }\n  .pd-method-table { width: 100%; border-collapse: collapse; }\n  .pd-method-table tr { border-bottom: 1px solid var(--accent-lt); }\n  .pd-method-table tr:last-child { border-bottom: none; }\n  .pd-method-table td { padding: 11px 24px; font-size: 0.86em; vertical-align: top; }\n  .pd-method-table td:first-child { font-weight: 700; font-size: 0.72em; letter-spacing: 0.05em; text-transform: uppercase; color: var(--accent-dk); width: 34%; }\n  .pd-method-table td:last-child { color: var(--ink); line-height: 1.55; }\n  .pd-method-foot { padding: 14px 24px; font-size: 0.78em; color: #615a72; font-weight: 300; background: #efeaf5; line-height: 1.6; border-top: 1px dashed var(--accent-lt); }\n  .pd-method-foot strong { color: var(--night); font-weight: 600; }\n  \/* FAIL *\/\n  .pd-fail { background: var(--night-deep); color: var(--cream); padding: 26px 30px; margin-bottom: 28px; border-left: 4px solid var(--accent); }\n  .pd-fail-label { font-size: 0.72em; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--accent-lt); margin-bottom: 18px; }\n  .pd-fail-row { display: flex; gap: 20px; align-items: flex-start; padding: 14px 0; border-bottom: 1px solid #3d2d5e; }\n  .pd-fail-row:last-child { border-bottom: none; padding-bottom: 2px; }\n  .pd-fail-row:first-of-type { padding-top: 2px; }\n  .pd-fail-num { font-family: 'Fraunces', serif; font-size: 1.5em; color: var(--accent-lt); flex-shrink: 0; min-width: 42px; line-height: 1; }\n  .pd-fail-h { font-weight: 600; font-size: 1em; color: var(--cream); margin-bottom: 5px; }\n  .pd-fail-sub { font-size: 0.86em; color: #e0d6ee; font-weight: 300; line-height: 1.6; }\n  .pd-fail-sub strong { color: var(--cream); font-weight: 600; }\n  \/* SCENT *\/\n  .pd-scent { border: 1px solid var(--accent-lt); background: var(--cream-lt); padding: 22px 26px; margin-bottom: 28px; }\n  .pd-scent-row { display: flex; gap: 12px; margin-bottom: 11px; font-size: 0.9em; align-items: flex-start; }\n  .pd-scent-row:last-child { margin-bottom: 0; }\n  .pd-scent-label { font-weight: 600; color: var(--accent-dk); min-width: 150px; font-size: 0.8em; letter-spacing: 0.03em; padding-top: 2px; }\n  .pd-scent-val { color: #464056; font-weight: 300; }\n  .pd-scent-divider { border: none; border-top: 1px solid var(--accent-lt); margin: 12px 0; }\n  \/* HOW TO WEAR *\/\n  .pd-use { border: 2px solid var(--night); background: var(--cream-lt); margin-bottom: 28px; }\n  .pd-use-label { background: var(--night); color: var(--accent-lt); font-size: 0.72em; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; padding: 13px 24px; }\n  .pd-use-row { display: flex; gap: 16px; align-items: flex-start; padding: 16px 24px; border-bottom: 1px solid var(--accent-lt); }\n  .pd-use-row:nth-child(odd) { background: var(--cream-md); }\n  .pd-use-row:last-child { border-bottom: none; }\n  .pd-use-row.ps { background: var(--accent); }\n  .pd-use-num { flex-shrink: 0; width: 38px; height: 38px; border-radius: 50%; background: var(--accent); color: #1B1230; font-family: 'Fraunces', serif; font-size: 1.15em; display: flex; align-items: center; justify-content: center; }\n  .pd-use-row.ps .pd-use-num { background: var(--night); color: var(--accent-lt); }\n  .pd-use-h { font-weight: 700; font-size: 0.8em; letter-spacing: 0.1em; text-transform: uppercase; color: var(--accent-dk); margin-bottom: 5px; }\n  .pd-use-row.ps .pd-use-h { color: #1B1230; }\n  .pd-use-sub { font-size: 0.9em; color: #464056; font-weight: 300; line-height: 1.6; }\n  .pd-use-sub strong { color: var(--night); font-weight: 600; }\n  .pd-use-row.ps .pd-use-sub { color: #1B1230; }\n  .pd-use-row.ps .pd-use-sub strong { color: #1B1230; }\n  \/* SAFETY *\/\n  .pd-safety { border: 1px solid var(--accent-lt); background: #faf8fc; padding: 20px 24px; margin-bottom: 28px; }\n  .pd-safety-list { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 9px 24px; }\n  @media (max-width: 560px) { .pd-safety-list { grid-template-columns: 1fr; } }\n  .pd-safety-list li { padding-left: 18px; position: relative; font-size: 0.86em; color: #5d5670; line-height: 1.5; font-weight: 300; }\n  .pd-safety-list li::before { content: '!'; position: absolute; left: 0; color: var(--red); font-weight: 700; }\n  \/* SPECS *\/\n  .pd-attrs { border: 2px solid var(--night); background: var(--cream-lt); margin-bottom: 28px; }\n  .pd-attrs-label { background: var(--night); color: var(--accent-lt); font-size: 0.72em; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; padding: 12px 24px; }\n  .pd-attrs-table { width: 100%; border-collapse: collapse; }\n  .pd-attrs-table tr { border-bottom: 1px solid var(--accent-lt); }\n  .pd-attrs-table tr:last-child { border-bottom: none; }\n  .pd-attrs-table td { padding: 11px 24px; font-size: 0.86em; word-wrap: break-word; }\n  .pd-attrs-table td:first-child { font-weight: 700; font-size: 0.74em; letter-spacing: 0.05em; text-transform: uppercase; color: var(--accent-dk); width: 38%; }\n  .pd-attrs-table td:last-child { color: var(--ink); }\n  @media (max-width: 640px) { .pd-attrs-table td { padding: 8px 14px; font-size: 0.8em; } }\n  \/* CLEAN *\/\n  .pd-clean { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 28px; }\n  .pd-clean-badge { border: 1px solid var(--green); color: var(--green); font-size: 0.72em; font-weight: 600; padding: 6px 12px; letter-spacing: 0.05em; text-transform: uppercase; background: #eff5f1; }\n  \/* SEO *\/\n  .pd-para { font-size: 0.95em; color: #3d3748; margin-bottom: 18px; font-weight: 300; }\n  .pd-para strong { color: var(--night); font-weight: 600; }\n  .pd-seo-box { border: 1px solid var(--accent-lt); padding: 18px 22px; margin-bottom: 22px; background: var(--cream-lt); }\n  .pd-seo-box h3 { font-family: 'Fraunces', serif; font-size: 1em; color: var(--night); margin: 0 0 8px; }\n  .pd-seo-box p { font-size: 0.88em; color: #5d5670; font-weight: 300; margin: 0; line-height: 1.7; }\n  \/* ABOUT *\/\n  .pd-about { border: 1px solid var(--accent-lt); border-left: 4px solid var(--accent); padding: 18px 22px; margin-bottom: 28px; font-size: 0.9em; color: #5d5670; font-weight: 300; line-height: 1.75; background: var(--cream-lt); }\n  .pd-about strong { color: var(--night); font-weight: 600; }\n  \/* FAQ *\/\n  .pd-faq-item { border-bottom: 1px solid var(--cream-md); padding: 13px 0; }\n  .pd-faq-q { font-family: 'Fraunces', serif; font-size: 0.98em; color: var(--night); margin-bottom: 6px; }\n  .pd-faq-a { font-size: 0.9em; color: #443e50; font-weight: 300; }\n  .pd-faq-a strong { color: var(--night); font-weight: 600; }\n  \/* CLOSER *\/\n  .pd-closer { background: var(--night); color: var(--cream); padding: 26px 30px; margin: 28px 0; font-family: 'Fraunces', serif; font-size: 1.05em; line-height: 1.7; }\n  .pd-closer strong { display: block; font-size: 0.64em; font-family: 'Inter', sans-serif; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; margin-bottom: 10px; color: var(--accent-lt); }\n  \/* MFG *\/\n  .pd-mfg { border: 2px solid var(--night); background: var(--cream-lt); margin-top: 28px; }\n  .pd-mfg-label { background: var(--night); color: var(--accent-lt); font-size: 0.72em; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; padding: 12px 24px; }\n  .pd-mfg-body { padding: 18px 24px; font-size: 0.9em; color: var(--ink); font-weight: 300; line-height: 1.75; }\n  .pd-mfg-body strong { color: var(--night); font-weight: 600; }\n\u003c\/style\u003e\n\u003cdiv class=\"shh-pd\"\u003e\n\u003c!-- HERO --\u003e\n\u003cdiv class=\"pd-hero\"\u003e\n\u003cdiv class=\"pd-hero-eyebrow\"\u003eThe Singhal Heritage House · ATHENS, GA · Eau de Parfum · Unbound · 10 ml · 20%\u003c\/div\u003e\n\u003cdiv class=\"pd-hero-headline\"\u003eA lavender floral that is still a lavender floral at six in the evening.\u003c\/div\u003e\n\u003cdiv class=\"pd-hero-sub\"\u003eMost fragrances in this family do not fade - they go \u003cstrong\u003elopsided\u003c\/strong\u003e. The floral half evaporates, the vanilla-musk base does not, and by mid-afternoon you are wearing a generic sweet warmth that could have come from any bottle on the shelf. Unbound is dosed so the flower keeps its proportion the whole way through: bright lavender and orange blossom over a vanilla that is \u003cstrong\u003edry and woody rather than sweet\u003c\/strong\u003e. Lavender treated as a flower, not as a cleaning signal. 20% concentration, the top of the eau de parfum band. Six to eight hours. Blended by hand in Atlanta, Georgia.\u003c\/div\u003e\n\u003cdiv class=\"pd-hero-pills\"\u003e\n\u003cspan class=\"pd-hero-pill solid\"\u003e20% concentration\u003c\/span\u003e \u003cspan class=\"pd-hero-pill solid\"\u003eFloral first, vanilla second\u003c\/span\u003e \u003cspan class=\"pd-hero-pill\"\u003e10 ml · ~100 sprays\u003c\/span\u003e \u003cspan class=\"pd-hero-pill\"\u003e6-8 hours on skin\u003c\/span\u003e \u003cspan class=\"pd-hero-pill\"\u003eDay into evening\u003c\/span\u003e \u003cspan class=\"pd-hero-pill\"\u003eUnisex\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-updated\"\u003eLast updated: August 2026\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- WHY BUY --\u003e\n\u003cdiv class=\"pd-why-buy\"\u003e\n\u003cdiv class=\"pd-block-label\"\u003eWhy People Buy Unbound\u003c\/div\u003e\n\u003cul class=\"pd-why-buy-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eIt stays a floral\u003c\/strong\u003e - the lavender is still there at hour six, not just sweetness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender as a flower\u003c\/strong\u003e - soft, green, honeyed. Nothing about it reads as detergent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDry woody vanilla\u003c\/strong\u003e - a base to hold the flower up, not a caramel dessert.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20% concentration\u003c\/strong\u003e - the ceiling of the eau de parfum band, printed on the page.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDay into evening\u003c\/strong\u003e - the most flexible thing we make, and the one-bottle choice.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbout 22¢ a wearing\u003c\/strong\u003e - roughly a hundred sprays in the bottle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenuinely unisex\u003c\/strong\u003e - lavender has been sold to everyone at some point. It's a flower.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAn original\u003c\/strong\u003e - our own composition, not a copy of somebody else's.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- SHOWPIECE: WHY THE GENRE FAILS --\u003e\n\u003cdiv class=\"pd-show\"\u003e\n\u003cdiv class=\"pd-show-label\"\u003e◆ Why Lavender-Vanilla Fragrances Go Flat By The Afternoon\u003c\/div\u003e\n\u003cdiv class=\"pd-show-intro\"\u003eThis is a real structural problem and almost nobody explains it. \u003cstrong\u003eThe two halves of this kind of fragrance evaporate at wildly different rates.\u003c\/strong\u003e Lavender, orange blossom and citrus are volatile - that volatility is exactly what makes them bright and lifted. Vanilla, tonka and musk are among the least volatile materials in perfumery; they will sit on skin for many hours after everything above them has gone. So in an underdosed composition the flower leaves first and the base stays, and what you are wearing after four hours is an anonymous sweet warmth. \u003cstrong\u003eThe perfume has not faded. Half of it has.\u003c\/strong\u003e The fix is not a bigger base - it is dosing the floral half heavily enough that its proportion survives the whole wear.\u003c\/div\u003e\n\u003cdiv class=\"pd-show-grid\"\u003e\n\u003cdiv class=\"pd-show-card\"\u003e\n\u003cspan class=\"pd-show-badge\"\u003eUnderdosed\u003c\/span\u003e\n\u003cdiv class=\"pd-show-h\"\u003eTwo fragrances, in sequence\u003c\/div\u003e\n\u003cul class=\"pd-show-list\"\u003e\n\u003cli\u003eHour one: bright, floral, lovely\u003c\/li\u003e\n\u003cli\u003eHour three: the flower is thinning\u003c\/li\u003e\n\u003cli\u003eHour five: sweet base only\u003c\/li\u003e\n\u003cli\u003eIndistinguishable from anything else by then\u003c\/li\u003e\n\u003cli\u003eReads as \"it faded\" - it didn't\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-show-card pick\"\u003e\n\u003cspan class=\"pd-show-badge\"\u003e◆ Unbound at 20%\u003c\/span\u003e\n\u003cdiv class=\"pd-show-h\"\u003eOne fragrance, all the way\u003c\/div\u003e\n\u003cul class=\"pd-show-list\"\u003e\n\u003cli\u003eHour one: lavender and orange blossom\u003c\/li\u003e\n\u003cli\u003eHour three: same shape, softer\u003c\/li\u003e\n\u003cli\u003eHour six: still recognisably a floral\u003c\/li\u003e\n\u003cli\u003eVanilla supports rather than replaces\u003c\/li\u003e\n\u003cli\u003eYou can tell it's yours at the end of the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-show-foot\"\u003e\n\u003cstrong\u003eThe test:\u003c\/strong\u003e smell your wrist at six o'clock. If you can still tell which fragrance you put on, it was built properly.\u003c\/div\u003e\n\u003cdiv class=\"pd-disclaim\"\u003eLongevity and the rate at which a composition shifts vary considerably between people - skin type, hydration, body chemistry, weather and application site all change the result. Six to eight hours is a typical outcome, not a guarantee.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- CONCENTRATION --\u003e\n\u003ch2 class=\"pd-h2\"\u003eWhat 20% Actually Buys You\u003c\/h2\u003e\n\u003cdiv class=\"pd-conc\"\u003e\n\u003cdiv class=\"pd-conc-row\"\u003e\n\u003cspan class=\"pd-conc-name\"\u003eEau de cologne\u003c\/span\u003e\n\u003cdiv class=\"pd-conc-bar\"\u003e\n\u003cdiv style=\"width: 12%;\" class=\"pd-conc-fill\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"pd-conc-val\"\u003e2-5%\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-conc-row\"\u003e\n\u003cspan class=\"pd-conc-name\"\u003eEau de toilette\u003c\/span\u003e\n\u003cdiv class=\"pd-conc-bar\"\u003e\n\u003cdiv style=\"width: 38%;\" class=\"pd-conc-fill\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"pd-conc-val\"\u003e5-15%\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-conc-row active\"\u003e\n\u003cspan class=\"pd-conc-name\"\u003eEau de parfum\u003c\/span\u003e\n\u003cdiv class=\"pd-conc-bar\"\u003e\n\u003cdiv style=\"width: 62%;\" class=\"pd-conc-fill\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"pd-conc-val\"\u003e15-20% · this\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-conc-row\"\u003e\n\u003cspan class=\"pd-conc-name\"\u003eExtrait \/ parfum\u003c\/span\u003e\n\u003cdiv class=\"pd-conc-bar\"\u003e\n\u003cdiv style=\"width: 85%;\" class=\"pd-conc-fill\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"pd-conc-val\"\u003e20-30%\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-conc-foot\"\u003e\n\u003cstrong\u003eConcentration is the ratio of fragrance oil to alcohol - and almost nobody prints it.\u003c\/strong\u003e The words on a box describe broad conventional bands, not legal definitions, so two bottles can both say eau de parfum while one carries a third more oil. This is 20%, at the ceiling of that band. For a floral it is the number that matters most, because the floral half is the part that runs out first: more oil in the bottle means more flower still present at hour six. These bands are industry convention, not regulation.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- BEST FOR --\u003e\n\u003cdiv class=\"pd-best-for\"\u003e\n\u003cspan class=\"pd-best-for-label\"\u003eBest for:\u003c\/span\u003e \u003cspan class=\"pd-best-for-tag\"\u003eDaily wear\u003c\/span\u003e \u003cspan class=\"pd-best-for-tag\"\u003eDay into evening\u003c\/span\u003e \u003cspan class=\"pd-best-for-tag\"\u003eOffices\u003c\/span\u003e \u003cspan class=\"pd-best-for-tag\"\u003eSpring \u0026amp; summer\u003c\/span\u003e \u003cspan class=\"pd-best-for-tag\"\u003eWeddings \u0026amp; events\u003c\/span\u003e \u003cspan class=\"pd-best-for-tag\"\u003eTravel\u003c\/span\u003e \u003cspan class=\"pd-best-for-tag\"\u003eA first signature\u003c\/span\u003e \u003cspan class=\"pd-best-for-tag\"\u003eOne-bottle wardrobes\u003c\/span\u003e \u003cspan class=\"pd-best-for-tag\"\u003eGifting\u003c\/span\u003e \u003cspan class=\"pd-best-for-tag\"\u003eAnyone who thinks they dislike lavender\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- PROJECTION --\u003e\n\u003ch2 class=\"pd-h2\"\u003eHow Loud Is It, Honestly\u003c\/h2\u003e\n\u003cdiv class=\"pd-reach\"\u003e\n\u003cdiv class=\"pd-reach-row\"\u003e\n\u003cspan class=\"pd-reach-name\"\u003eSkin scent\u003c\/span\u003e\n\u003cdiv class=\"pd-reach-bar\"\u003e\n\u003cdiv style=\"width: 15%;\" class=\"pd-reach-fill\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"pd-reach-val\"\u003eOnly you\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-reach-row\"\u003e\n\u003cspan class=\"pd-reach-name\"\u003eLight eau de toilette\u003c\/span\u003e\n\u003cdiv class=\"pd-reach-bar\"\u003e\n\u003cdiv style=\"width: 38%;\" class=\"pd-reach-fill\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"pd-reach-val\"\u003eArm's length\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-reach-row active\"\u003e\n\u003cspan class=\"pd-reach-name\"\u003eUnbound\u003c\/span\u003e\n\u003cdiv class=\"pd-reach-bar\"\u003e\n\u003cdiv style=\"width: 68%;\" class=\"pd-reach-fill\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"pd-reach-val\"\u003eNoticed, not loud\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-reach-row\"\u003e\n\u003cspan class=\"pd-reach-name\"\u003eTobacco Indulgence (ours)\u003c\/span\u003e\n\u003cdiv class=\"pd-reach-bar\"\u003e\n\u003cdiv style=\"width: 86%;\" class=\"pd-reach-fill\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"pd-reach-val\"\u003eFills the space\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-reach-row\"\u003e\n\u003cspan class=\"pd-reach-name\"\u003eOud \/ attar extrait\u003c\/span\u003e\n\u003cdiv class=\"pd-reach-bar\"\u003e\n\u003cdiv style=\"width: 97%;\" class=\"pd-reach-fill\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cspan class=\"pd-reach-val\"\u003eEnters before you\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-reach-foot\"\u003e\n\u003cstrong\u003eSociable rather than commanding.\u003c\/strong\u003e Two or three sprays is right for almost any situation - it opens with some lift, then draws in close for the rest of the day. That makes it usable in an office, at a desk, in a meeting room and at a dinner without adjustment, which is the practical case for it being the one bottle you own if you only want one.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- MAKER --\u003e\n\u003cdiv class=\"pd-maker\"\u003e\n\u003cdiv class=\"pd-maker-label\"\u003e◆ Blended In Atlanta, Built To Be Worn\u003c\/div\u003e\n\u003cdiv class=\"pd-maker-grid\"\u003e\n\u003cdiv class=\"pd-maker-item\"\u003e\u003cspan\u003e\u003cstrong\u003eBlended and bottled by hand\u003c\/strong\u003e - mixed, macerated and filled in small batches in Atlanta, Georgia.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"pd-maker-item\"\u003e\u003cspan\u003e\u003cstrong\u003eTwenty percent, printed on the page\u003c\/strong\u003e - the number almost no house publishes, because it invites comparison.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"pd-maker-item\"\u003e\u003cspan\u003e\u003cstrong\u003eOur own composition\u003c\/strong\u003e - Unbound is an original. We do not copy other houses and we do not name them.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"pd-maker-item\"\u003e\u003cspan\u003e\u003cstrong\u003eBuilt floral-first\u003c\/strong\u003e - the flower is dosed to survive the wear, not to make a good first impression.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"pd-maker-item\"\u003e\u003cspan\u003e\u003cstrong\u003eVanilla kept dry\u003c\/strong\u003e - the easy move is to sweeten it. Sweet sells on the first sniff and tires by the third.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"pd-maker-item\"\u003e\u003cspan\u003e\u003cstrong\u003ePriced on the liquid\u003c\/strong\u003e - no licensing fee, no celebrity, no heavy flacon, no campaign.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- AT A GLANCE --\u003e\n\u003ch2 class=\"pd-h2\"\u003eAt a Glance\u003c\/h2\u003e\n\u003cdiv class=\"pd-quick\"\u003e\n\u003cdiv class=\"pd-quick-grid\"\u003e\n\u003cdiv class=\"pd-quick-row\"\u003e\n\u003cspan class=\"pd-quick-key\"\u003eFormat\u003c\/span\u003e\u003cspan class=\"pd-quick-val\"\u003eEau de parfum spray\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-quick-row\"\u003e\n\u003cspan class=\"pd-quick-key\"\u003eVolume\u003c\/span\u003e\u003cspan class=\"pd-quick-val\"\u003e10 ml (approx. 100 sprays)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-quick-row\"\u003e\n\u003cspan class=\"pd-quick-key\"\u003eConcentration\u003c\/span\u003e\u003cspan class=\"pd-quick-val\"\u003e20%\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-quick-row\"\u003e\n\u003cspan class=\"pd-quick-key\"\u003eLongevity\u003c\/span\u003e\u003cspan class=\"pd-quick-val\"\u003e6-8 hours on skin\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-quick-row\"\u003e\n\u003cspan class=\"pd-quick-key\"\u003eFamily\u003c\/span\u003e\u003cspan class=\"pd-quick-val\"\u003eFloral - lavender, orange blossom, dry vanilla\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-quick-row\"\u003e\n\u003cspan class=\"pd-quick-key\"\u003eVanilla\u003c\/span\u003e\u003cspan class=\"pd-quick-val\"\u003eDry and woody, not gourmand\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-quick-row\"\u003e\n\u003cspan class=\"pd-quick-key\"\u003ePer wearing\u003c\/span\u003e\u003cspan class=\"pd-quick-val\"\u003eApprox. $0.22\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-quick-row\"\u003e\n\u003cspan class=\"pd-quick-key\"\u003eOrigin\u003c\/span\u003e\u003cspan class=\"pd-quick-val\"\u003eBlended in Athens, GA\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- DECIDE --\u003e\n\u003ch2 class=\"pd-h2\"\u003eThe 10-Second Decision · Should You Buy This?\u003c\/h2\u003e\n\u003cdiv class=\"pd-decide\"\u003e\n\u003cdiv class=\"pd-decide-card pd-decide-yes\"\u003e\n\u003cdiv class=\"pd-decide-title\"\u003e✓ Choose this if...\u003c\/div\u003e\n\u003cdiv class=\"pd-decide-item\"\u003e\n\u003cspan class=\"pd-decide-mark\"\u003e→\u003c\/span\u003e\u003cspan\u003eYou want \u003cstrong\u003eone bottle that works all day\u003c\/strong\u003e - office in the morning, dinner that night.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-decide-item\"\u003e\n\u003cspan class=\"pd-decide-mark\"\u003e→\u003c\/span\u003e\u003cspan\u003eYou've been disappointed by florals that \u003cstrong\u003eturn into generic sweetness\u003c\/strong\u003e by 3pm.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-decide-item\"\u003e\n\u003cspan class=\"pd-decide-mark\"\u003e→\u003c\/span\u003e\u003cspan\u003eYou like vanilla but \u003cstrong\u003enot dessert vanilla\u003c\/strong\u003e - this one is dry and woody.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-decide-item\"\u003e\n\u003cspan class=\"pd-decide-mark\"\u003e→\u003c\/span\u003e\u003cspan\u003eYou \u003cstrong\u003ethink you dislike lavender\u003c\/strong\u003e because of soap. This is the flower, not the cupboard.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-decide-item\"\u003e\n\u003cspan class=\"pd-decide-mark\"\u003e→\u003c\/span\u003e\u003cspan\u003eYou want \u003cstrong\u003econcentration stated in a number\u003c\/strong\u003e rather than a word on a box.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-decide-card pd-decide-no\"\u003e\n\u003cdiv class=\"pd-decide-title\"\u003e✗ Maybe not, if...\u003c\/div\u003e\n\u003cdiv class=\"pd-decide-item\"\u003e\n\u003cspan class=\"pd-decide-mark\"\u003e→\u003c\/span\u003e\u003cspan\u003eYou want something \u003cstrong\u003eheavy and enveloping\u003c\/strong\u003e - that's Tobacco Indulgence.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-decide-item\"\u003e\n\u003cspan class=\"pd-decide-mark\"\u003e→\u003c\/span\u003e\u003cspan\u003eYou want \u003cstrong\u003eno florals at all\u003c\/strong\u003e - lavender leads this from the first minute.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-decide-item\"\u003e\n\u003cspan class=\"pd-decide-mark\"\u003e→\u003c\/span\u003e\u003cspan\u003eYou want a \u003cstrong\u003esweet gourmand vanilla\u003c\/strong\u003e - the vanilla here is deliberately dry.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-decide-item\"\u003e\n\u003cspan class=\"pd-decide-mark\"\u003e→\u003c\/span\u003e\u003cspan\u003eYou want \u003cstrong\u003etwelve hours and a room-filling trail\u003c\/strong\u003e - this is six to eight, worn close.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-decide-item\"\u003e\n\u003cspan class=\"pd-decide-mark\"\u003e→\u003c\/span\u003e\u003cspan\u003eYou're shopping for a \u003cstrong\u003ecopy of a particular designer scent\u003c\/strong\u003e - we don't make those.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- RANGE PICKER --\u003e\n\u003ch2 class=\"pd-h2\"\u003eWhich Of Ours Is Yours?\u003c\/h2\u003e\n\u003cdiv class=\"pd-vs\"\u003e\n\u003cdiv class=\"pd-vs-card this\"\u003e\n\u003cdiv class=\"pd-vs-tag\"\u003e◆ This one · Unbound\u003c\/div\u003e\n\u003cdiv class=\"pd-vs-h\"\u003eFloral, bright, all-day.\u003c\/div\u003e\n\u003cdiv class=\"pd-vs-body\"\u003eLavender and orange blossom over dry vanilla. \u003cstrong\u003eThe flexible one\u003c\/strong\u003e - day into evening, spring into autumn, office into dinner. If you're buying one bottle, this is the one that asks least of you.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-vs-card\"\u003e\n\u003cdiv class=\"pd-vs-tag\"\u003eAfter Midnight\u003c\/div\u003e\n\u003cdiv class=\"pd-vs-h\"\u003eDark, warm, evening.\u003c\/div\u003e\n\u003cdiv class=\"pd-vs-body\"\u003eEasy to assume these overlap because both have vanilla underneath. They don't. \u003cstrong\u003eUnbound is a flower with vanilla beneath it; After Midnight isn't a flower at all\u003c\/strong\u003e - the warmth is the point rather than the support.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-vs-card\"\u003e\n\u003cdiv class=\"pd-vs-tag\"\u003eTobacco Indulgence\u003c\/div\u003e\n\u003cdiv class=\"pd-vs-h\"\u003eSweet, dense, cold weather.\u003c\/div\u003e\n\u003cdiv class=\"pd-vs-body\"\u003eHoneyed tobacco leaf, spice and vanilla. \u003cstrong\u003eChoose it if sweetness is what you want\u003c\/strong\u003e from a fragrance - and Unbound if you want the vanilla kept dry and in the background.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- PRICE --\u003e\n\u003cdiv class=\"pd-price-block\"\u003e\n\u003cdiv\u003e\n\u003cspan class=\"pd-price-main\"\u003e$7.29\u003c\/span\u003e \u003cspan class=\"pd-price-unit\"\u003e· 10 ml · 20% · 6-8 hrs\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan class=\"pd-price-save\"\u003eFree shipping over $50\u003c\/span\u003e\n\u003cdiv class=\"pd-cpd\"\u003e\n\u003cstrong\u003eThe value:\u003c\/strong\u003e a 10 ml bottle holds roughly \u003cstrong\u003e100 sprays\u003c\/strong\u003e, which is around \u003cstrong\u003e33 wearings\u003c\/strong\u003e at three sprays each - about \u003cstrong\u003e22 cents a wearing\u003c\/strong\u003e, at a concentration most eau de parfums don't reach. You are not paying for a licensing fee, a celebrity face, a heavy glass flacon or a department store margin. In a lot of designer fragrance, those cost considerably more than the liquid inside.\u003c\/div\u003e\n\u003cdiv class=\"pd-verify\"\u003e\n\u003cspan class=\"pd-verify-badge\"\u003e◆ 20% Concentration\u003c\/span\u003e \u003cspan class=\"pd-verify-badge made\"\u003e✓ Blended in AtHENS, GA\u003c\/span\u003e \u003cspan class=\"pd-verify-badge\"\u003e✓ An Original Composition\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- MOOD --\u003e\n\u003ch2 class=\"pd-h2\"\u003eWhen To Wear It\u003c\/h2\u003e\n\u003cdiv class=\"pd-mood-grid\"\u003e\n\u003cdiv class=\"pd-mood-card\"\u003e\n\u003cdiv class=\"pd-mood-when\"\u003eMorning · Office\u003c\/div\u003e\n\u003cdiv class=\"pd-mood-h\"\u003eBright without being sharp.\u003c\/div\u003e\n\u003cul class=\"pd-mood-list\"\u003e\n\u003cli\u003eFloral lift that reads awake, not loud\u003c\/li\u003e\n\u003cli\u003eTwo sprays is right for a shared room\u003c\/li\u003e\n\u003cli\u003eStill recognisable when you leave\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-mood-card\"\u003e\n\u003cdiv class=\"pd-mood-when\"\u003eDay Into Evening\u003c\/div\u003e\n\u003cdiv class=\"pd-mood-h\"\u003eNo need to go home and change.\u003c\/div\u003e\n\u003cul class=\"pd-mood-list\"\u003e\n\u003cli\u003eThe dry vanilla base carries it after dark\u003c\/li\u003e\n\u003cli\u003eWarms as the flower softens\u003c\/li\u003e\n\u003cli\u003eOne spray more if you're going out\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-mood-card\"\u003e\n\u003cdiv class=\"pd-mood-when\"\u003eSpring · Summer\u003c\/div\u003e\n\u003cdiv class=\"pd-mood-h\"\u003eWhere florals belong.\u003c\/div\u003e\n\u003cul class=\"pd-mood-list\"\u003e\n\u003cli\u003eGreen lavender suits warm air\u003c\/li\u003e\n\u003cli\u003eNot so sweet that heat turns it heavy\u003c\/li\u003e\n\u003cli\u003eWorks at an outdoor wedding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-mood-card\"\u003e\n\u003cdiv class=\"pd-mood-when\"\u003eGifting · A First Signature\u003c\/div\u003e\n\u003cdiv class=\"pd-mood-h\"\u003eThe safest bottle we make.\u003c\/div\u003e\n\u003cul class=\"pd-mood-list\"\u003e\n\u003cli\u003eUnisex, so no need to guess\u003c\/li\u003e\n\u003cli\u003eFloral-with-vanilla is widely liked\u003c\/li\u003e\n\u003cli\u003eSmall enough to give without presuming\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- HERITAGE --\u003e\n\u003cdiv class=\"pd-heritage\"\u003e\n\u003cdiv class=\"pd-heritage-label\"\u003e◆ India Grows Lavender Now · A Note On Where This Sits\u003c\/div\u003e\n\u003cdiv class=\"pd-heritage-intro\"\u003eLavender is a Mediterranean plant, and for most of history that is where perfumery got it. But \u003cstrong\u003eIndia grows it now\u003c\/strong\u003e - in the hills of Jammu and Kashmir, where a research experiment turned into one of the country's more remarkable agricultural stories. It is the newest chapter in India's long relationship with aromatic crops, and it is barely fifty years old.\u003c\/div\u003e\n\u003cdiv class=\"pd-heritage-grid\"\u003e\n\u003cdiv class=\"pd-heritage-cell\"\u003e\n\u003cdiv class=\"pd-heritage-stat\"\u003e1970\u003c\/div\u003e\n\u003cdiv class=\"pd-heritage-desc\"\u003e\n\u003cstrong\u003eAn experiment.\u003c\/strong\u003e The scientist Akhtar Hussain brought lavender from Bulgaria to see whether a Mediterranean herb could survive Kashmir's climate. It was grown only in research plots at first.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-heritage-cell\"\u003e\n\u003cdiv class=\"pd-heritage-stat\"\u003eRRL-12\u003c\/div\u003e\n\u003cdiv class=\"pd-heritage-desc\"\u003e\n\u003cstrong\u003eA variety bred for the hills.\u003c\/strong\u003e Decades of work at CSIR-IIIM Jammu produced an elite cultivar suited to rain-fed temperate slopes - the thing that made the crop actually viable for farmers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-heritage-cell\"\u003e\n\u003cdiv class=\"pd-heritage-stat\"\u003e1,500 hectares\u003c\/div\u003e\n\u003cdiv class=\"pd-heritage-desc\"\u003e\n\u003cstrong\u003eThe Purple Revolution.\u003c\/strong\u003e Bhaderwah, in Doda district, is now widely called India's lavender capital, with more than 4,500 farming families growing it under the CSIR Aroma Mission.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-heritage-foot\"\u003eBackground on lavender cultivation in India - \u003cstrong\u003enot a claim of ingredient origin.\u003c\/strong\u003e Unbound is a modern eau de parfum built with perfumery materials, and we make no claim that its lavender is Indian-grown. See product notes.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- STORY --\u003e\n\u003cdiv class=\"pd-story\"\u003e\n\u003cdiv class=\"pd-story-label\"\u003eWhy We Made It\u003c\/div\u003e\n\u003cdiv class=\"pd-story-text\"\u003e\"Two things kept bothering us about this kind of fragrance. The first is that lavender has been taken hostage by cleaning products - a whole generation now reads it as detergent, which is a strange fate for a flower that people have grown in gardens for centuries because it is beautiful. The second is that lavender-vanilla scents almost never stay what they started as. You put one on in the morning and by four in the afternoon it has become sweet, warm and completely anonymous, and everyone blames the perfume for fading when the truth is that only the interesting half left. So: build the flower properly, keep it green and honeyed and unmistakably floral, keep the vanilla dry so it holds the lavender up instead of eating it, and dose the whole thing so it is still itself at the end of the day.\"\u003c\/div\u003e\n\u003cdiv class=\"pd-story-attr\"\u003e- The Singhal Heritage House\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- PAIN --\u003e\n\u003cdiv class=\"pd-pain\"\u003e\n\u003cdiv class=\"pd-pain-label\"\u003eUnbound Is Built To Fix:\u003c\/div\u003e\n\u003cdiv class=\"pd-pain-grid\"\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFlorals that go anonymous by 3pm\u003c\/strong\u003e - the flower leaves, the sweet base doesn't. That's dosing, not fading.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eLavender that smells of detergent\u003c\/strong\u003e - cheap synthetic lavender is the same note used in cleaning products.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eVanilla that turns everything into dessert\u003c\/strong\u003e - sweet is easy and it tires fast. This one is dry and woody.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eConcentration you can't find out\u003c\/strong\u003e - \"eau de parfum\" is a broad band, not a number. Ours is printed: 20%.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eNeeding two bottles for one day\u003c\/strong\u003e - something for work, something for dinner. This does both.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003ePaying for the box\u003c\/strong\u003e - licensing, celebrity, heavy glass, advertising. None of it reaches your skin.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- COMPARE --\u003e\n\u003ch2 class=\"pd-h2\"\u003eUnbound vs a Typical High-Street Floral EDP\u003c\/h2\u003e\n\u003ctable class=\"pd-compare\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eUnbound\u003c\/th\u003e\n\u003cth\u003eTypical High-Street Floral EDP\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcentration\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-yes\"\u003e20%, printed on the page\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-no\"\u003eUsually 10-15%, undisclosed\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAt hour six\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-yes\"\u003eStill recognisably a floral\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-no\"\u003eGeneric sweet base only\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLavender character\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-yes\"\u003eGreen, honeyed, a flower\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-no\"\u003eSharp synthetic - reads as clean\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVanilla style\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-yes\"\u003eDry and woody - a base, not the point\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-no\"\u003eSweet, caramel, gourmand\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDay to evening\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-yes\"\u003eOne spray covers both\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-no\"\u003eOften needs a second fragrance\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-yes\"\u003e10 ml - finished while fresh\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-no\"\u003e100 ml - often oxidises unfinished\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWhat you're paying for\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-yes\"\u003eThe liquid\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-no\"\u003eLicensing, campaign, flacon, margin\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGendered marketing\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-yes\"\u003eNone - unisex\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-no\"\u003eSplit by aisle, not by materials\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMade\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-yes\"\u003eBlended by hand in Athens, GA\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan class=\"pd-no\"\u003eMass manufactured\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"pd-hook\"\u003eA lavender fragrance should still smell of lavender when you get home. That sounds like a low bar. Most of them don't clear it.\u003c\/p\u003e\n\u003c!-- METHOD --\u003e\n\u003ch2 class=\"pd-h2\"\u003eHow Each Batch Is Made \u0026amp; Checked\u003c\/h2\u003e\n\u003cdiv class=\"pd-method\"\u003e\n\u003cdiv class=\"pd-method-label\"\u003e◆ Our Blend \u0026amp; Maceration Standard\u003c\/div\u003e\n\u003cdiv class=\"pd-method-intro\"\u003eFragrance is mostly waiting. \u003cstrong\u003eThe blending takes an afternoon; the maceration takes weeks\u003c\/strong\u003e - and skipping that is the most common corner cut in inexpensive perfume.\u003c\/div\u003e\n\u003ctable class=\"pd-method-table\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConcentration\u003c\/td\u003e\n\u003ctd\u003e20% fragrance oil - the ceiling of the eau de parfum band, and the number we would rather compete on than any other\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProportion\u003c\/td\u003e\n\u003ctd\u003eThe floral half dosed against the base rather than on top of it, so the lavender holds its share of the composition across a full wear instead of being outlived by the vanilla\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLavender character\u003c\/td\u003e\n\u003ctd\u003eBuilt for the green, honeyed, floral side of the material rather than the sharp camphorous facet that reads as soap and detergent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVanilla\u003c\/td\u003e\n\u003ctd\u003eKept dry and woody. Sweetening it is the easy way to make a fragrance likeable on first sniff and tiring by the third\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaceration\u003c\/td\u003e\n\u003ctd\u003eEvery batch rested after blending so the materials marry. A freshly mixed perfume smells sharp, disjointed and alcoholic; the same juice weeks later smells like one thing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWear test\u003c\/td\u003e\n\u003ctd\u003eChecked on skin at the six-hour mark specifically - a blotter tells you the opening, only skin tells you whether the flower survived\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"pd-method-foot\"\u003e\n\u003cstrong\u003eNote:\u003c\/strong\u003e longevity and projection vary considerably between people. Skin type, hydration, body chemistry, weather and application site all change the result. Six to eight hours is a typical outcome, not a guarantee.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- FAIL --\u003e\n\u003ch2 class=\"pd-h2\"\u003eWhy Most Lavender Fragrances Disappoint\u003c\/h2\u003e\n\u003cp class=\"pd-para\"\u003eLavender is one of the most mishandled materials in commercial perfumery, and it goes wrong in four fairly predictable ways.\u003c\/p\u003e\n\u003cdiv class=\"pd-fail\"\u003e\n\u003cdiv class=\"pd-fail-label\"\u003eThe 4 reasons lavender scents fall flat\u003c\/div\u003e\n\u003cdiv class=\"pd-fail-row\"\u003e\n\u003cspan class=\"pd-fail-num\"\u003e01\u003c\/span\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pd-fail-h\"\u003eThe flower is dosed to make a first impression\u003c\/div\u003e\n\u003cdiv class=\"pd-fail-sub\"\u003eA bright floral opening sells a bottle on a shop blotter, and a blotter test lasts about ninety seconds. So the floral half gets dosed for the opening rather than for the wear, and it is gone by the afternoon. \u003cstrong\u003eThe base outlives it and takes over the fragrance entirely.\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-fail-row\"\u003e\n\u003cspan class=\"pd-fail-num\"\u003e02\u003c\/span\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pd-fail-h\"\u003eThe lavender is the detergent kind\u003c\/div\u003e\n\u003cdiv class=\"pd-fail-sub\"\u003eLavender has a sharp camphorous facet and a soft honeyed floral one. The sharp one is cheaper to synthesise and it is what cleaning products use - which is why so many people are convinced they dislike lavender when what they dislike is a floor cleaner.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-fail-row\"\u003e\n\u003cspan class=\"pd-fail-num\"\u003e03\u003c\/span\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pd-fail-h\"\u003eThe vanilla is sweetened until it takes over\u003c\/div\u003e\n\u003cdiv class=\"pd-fail-sub\"\u003eSweet vanilla is enormously easy to like on first contact, so it gets pushed. But a gourmand base does not support a flower - it competes with one and wins, because it lasts longer. \u003cstrong\u003eKeeping the vanilla dry is what lets the lavender stay the subject.\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-fail-row\"\u003e\n\u003cspan class=\"pd-fail-num\"\u003e04\u003c\/span\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pd-fail-h\"\u003eIt was never macerated\u003c\/div\u003e\n\u003cdiv class=\"pd-fail-sub\"\u003eFreshly blended perfume smells like its separate parts - sharp, alcoholic and disjointed, which is especially unforgiving on a floral. Weeks of rest lets the materials marry. Resting stock costs a producer time and cash flow, so it is the first step quietly skipped.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- SCENT --\u003e\n\u003ch2 class=\"pd-h2\"\u003eScent Profile\u003c\/h2\u003e\n\u003cdiv class=\"pd-scent\"\u003e\n\u003cdiv class=\"pd-scent-row\"\u003e\n\u003cspan class=\"pd-scent-label\"\u003eTop Notes\u003c\/span\u003e\u003cspan class=\"pd-scent-val\"\u003eLavender in the open air with bergamot and mandarin, and a green herbal edge - bright and lifted rather than sharp.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-scent-divider\"\u003e\n\u003cdiv class=\"pd-scent-row\"\u003e\n\u003cspan class=\"pd-scent-label\"\u003eHeart Notes\u003c\/span\u003e\u003cspan class=\"pd-scent-val\"\u003eThe flower properly in bloom: lavender at its softest and most honeyed, with orange blossom and a thread of jasmine warming it away from anything antiseptic.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-scent-divider\"\u003e\n\u003cdiv class=\"pd-scent-row\"\u003e\n\u003cspan class=\"pd-scent-label\"\u003eBase Notes\u003c\/span\u003e\u003cspan class=\"pd-scent-val\"\u003eDry vanilla and tonka over cedar and a clean musk - a base built to hold the flower up rather than to replace it.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"pd-scent-divider\"\u003e\n\u003cdiv class=\"pd-scent-row\"\u003e\n\u003cspan class=\"pd-scent-label\"\u003eScent Family\u003c\/span\u003e\u003cspan class=\"pd-scent-val\"\u003eFloral - lavender, orange blossom, dry vanilla\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-scent-row\"\u003e\n\u003cspan class=\"pd-scent-label\"\u003eVanilla Style\u003c\/span\u003e\u003cspan class=\"pd-scent-val\"\u003eDry and woody. Not caramel, not bakery, not gourmand\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-scent-row\"\u003e\n\u003cspan class=\"pd-scent-label\"\u003eMood\u003c\/span\u003e\u003cspan class=\"pd-scent-val\"\u003eBright, open, composed, quietly warm\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-scent-row\"\u003e\n\u003cspan class=\"pd-scent-label\"\u003eWorn By\u003c\/span\u003e\u003cspan class=\"pd-scent-val\"\u003eAnyone - this is not a gendered composition\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- HOW TO WEAR --\u003e\n\u003ch2 class=\"pd-h2\"\u003eHow to Wear It Well\u003c\/h2\u003e\n\u003cdiv class=\"pd-use\"\u003e\n\u003cdiv class=\"pd-use-label\"\u003e◆ Six Steps · Get More From A Small Bottle\u003c\/div\u003e\n\u003cdiv class=\"pd-use-row\"\u003e\n\u003cspan class=\"pd-use-num\"\u003e1\u003c\/span\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pd-use-h\"\u003eTwo Sprays, Three For An Evening\u003c\/div\u003e\n\u003cdiv class=\"pd-use-sub\"\u003eAt \u003cstrong\u003e20% concentration\u003c\/strong\u003e, two sprays covers a day and a third is right if you're going out afterwards. More is not better - past four you stop being able to smell it yourself while everyone else still can, which is how people end up over-applying for years.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-use-row\"\u003e\n\u003cspan class=\"pd-use-num\"\u003e2\u003c\/span\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pd-use-h\"\u003eOnto Skin, Before You Dress\u003c\/div\u003e\n\u003cdiv class=\"pd-use-sub\"\u003ePulse points - the base of the neck, the inner wrists, the chest. Skin is warm, and warmth is what carries a floral through the day. Spraying clothing instead gives you \u003cstrong\u003ea flatter, shorter version\u003c\/strong\u003e, and fragrance oil can mark silk.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-use-row\"\u003e\n\u003cspan class=\"pd-use-num\"\u003e3\u003c\/span\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pd-use-h\"\u003eDon't Rub Your Wrists Together\u003c\/div\u003e\n\u003cdiv class=\"pd-use-sub\"\u003eThe oldest habit and the most damaging one, and it matters more on a floral than on anything else. Friction and heat crush the delicate top and push the fragrance straight into its base - \u003cstrong\u003ewhich is exactly the failure this one was built to avoid\u003c\/strong\u003e. Spray, then leave it alone.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-use-row\"\u003e\n\u003cspan class=\"pd-use-num\"\u003e4\u003c\/span\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pd-use-h\"\u003eMoisturise First\u003c\/div\u003e\n\u003cdiv class=\"pd-use-sub\"\u003eDry skin sheds fragrance quickly; there's nothing for the oils to hold on to. An unscented moisturiser on the same spots beforehand can add \u003cstrong\u003ean hour or two of wear\u003c\/strong\u003e - the single cheapest way to improve longevity on any perfume.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-use-row\"\u003e\n\u003cspan class=\"pd-use-num\"\u003e5\u003c\/span\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pd-use-h\"\u003eKeep It In The Dark\u003c\/div\u003e\n\u003cdiv class=\"pd-use-sub\"\u003eA drawer or a cupboard, not a windowsill and not a steamy bathroom shelf. \u003cstrong\u003eUltraviolet light and heat swings turn a fragrance dull and sour\u003c\/strong\u003e far faster than age does - and florals show that damage first. Cap on, upright, don't keep decanting it.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-use-row ps\"\u003e\n\u003cspan class=\"pd-use-num\"\u003e6\u003c\/span\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pd-use-h\"\u003eP.S. - Smell Your Wrist At Six O'Clock\u003c\/div\u003e\n\u003cdiv class=\"pd-use-sub\"\u003eNot to check whether it's still there - to check \u003cstrong\u003ewhether it's still recognisable\u003c\/strong\u003e. That's the test this fragrance was built to pass, and it's the one worth applying to every floral you own. If you can't tell which bottle you used, it was underdosed.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- SAFETY --\u003e\n\u003ch2 class=\"pd-h2\"\u003eUse \u0026amp; Care\u003c\/h2\u003e\n\u003cdiv class=\"pd-safety\"\u003e\n\u003cul class=\"pd-safety-list\"\u003e\n\u003cli\u003eFor external use only. Do not swallow. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003ePatch test on a small area of skin before first full use; discontinue if irritation occurs.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes, broken or irritated skin. Rinse with water if it gets in the eyes.\u003c\/li\u003e\n\u003cli\u003eFlammable. Keep away from open flame, heat and direct sunlight.\u003c\/li\u003e\n\u003cli\u003eDo not spray onto pearls, costume jewellery, or lacquered and varnished surfaces.\u003c\/li\u003e\n\u003cli\u003eMay mark silk and other delicate fabrics - spray before dressing and let it dry.\u003c\/li\u003e\n\u003cli\u003eStore below 25°C in a dark place, upright and capped, to slow oxidation.\u003c\/li\u003e\n\u003cli\u003eIf you are pregnant or have a known fragrance sensitivity, consult a professional before use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- SPECS --\u003e\n\u003ch2 class=\"pd-h2\"\u003eProduct Attributes\u003c\/h2\u003e\n\u003cdiv class=\"pd-attrs\"\u003e\n\u003cdiv class=\"pd-attrs-label\"\u003eStructured Specs\u003c\/div\u003e\n\u003ctable class=\"pd-attrs-table\" style=\"width: 100%; height: 576.626px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 36.0391px;\"\u003e\n\u003ctd style=\"width: 37.9333%; height: 36.0391px;\"\u003eProduct\u003c\/td\u003e\n\u003ctd style=\"width: 61.8934%; height: 36.0391px;\"\u003eUnbound Eau de Parfum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.0391px;\"\u003e\n\u003ctd style=\"width: 37.9333%; height: 36.0391px;\"\u003eFormat\u003c\/td\u003e\n\u003ctd style=\"width: 61.8934%; height: 36.0391px;\"\u003eEau de parfum spray\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.0391px;\"\u003e\n\u003ctd style=\"width: 37.9333%; height: 36.0391px;\"\u003eVolume\u003c\/td\u003e\n\u003ctd style=\"width: 61.8934%; height: 36.0391px;\"\u003e10 ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.0391px;\"\u003e\n\u003ctd style=\"width: 37.9333%; height: 36.0391px;\"\u003eConcentration\u003c\/td\u003e\n\u003ctd style=\"width: 61.8934%; height: 36.0391px;\"\u003e20% fragrance oil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.0391px;\"\u003e\n\u003ctd style=\"width: 37.9333%; height: 36.0391px;\"\u003eLongevity\u003c\/td\u003e\n\u003ctd style=\"width: 61.8934%; height: 36.0391px;\"\u003e6-8 hours on skin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.0391px;\"\u003e\n\u003ctd style=\"width: 37.9333%; height: 36.0391px;\"\u003eApprox. Sprays\u003c\/td\u003e\n\u003ctd style=\"width: 61.8934%; height: 36.0391px;\"\u003eAround 100 per bottle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.0391px;\"\u003e\n\u003ctd style=\"width: 37.9333%; height: 36.0391px;\"\u003eCost Per Wearing\u003c\/td\u003e\n\u003ctd style=\"width: 61.8934%; height: 36.0391px;\"\u003eApproximately $0.22 at three sprays\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.0391px;\"\u003e\n\u003ctd style=\"width: 37.9333%; height: 36.0391px;\"\u003eScent Family\u003c\/td\u003e\n\u003ctd style=\"width: 61.8934%; height: 36.0391px;\"\u003eFloral - lavender, orange blossom, dry vanilla\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.0391px;\"\u003e\n\u003ctd style=\"width: 37.9333%; height: 36.0391px;\"\u003eTop Notes\u003c\/td\u003e\n\u003ctd style=\"width: 61.8934%; height: 36.0391px;\"\u003eLavender, bergamot, mandarin, green herbs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.0391px;\"\u003e\n\u003ctd style=\"width: 37.9333%; height: 36.0391px;\"\u003eHeart Notes\u003c\/td\u003e\n\u003ctd style=\"width: 61.8934%; height: 36.0391px;\"\u003eLavender in bloom, orange blossom, jasmine\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.0391px;\"\u003e\n\u003ctd style=\"width: 37.9333%; height: 36.0391px;\"\u003eBase Notes\u003c\/td\u003e\n\u003ctd style=\"width: 61.8934%; height: 36.0391px;\"\u003eDry vanilla, tonka, cedar, clean musk\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.0391px;\"\u003e\n\u003ctd style=\"width: 37.9333%; height: 36.0391px;\"\u003eVanilla Style\u003c\/td\u003e\n\u003ctd style=\"width: 61.8934%; height: 36.0391px;\"\u003eDry and woody (not gourmand or caramel)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.0391px;\"\u003e\n\u003ctd style=\"width: 37.9333%; height: 36.0391px;\"\u003eWorn By\u003c\/td\u003e\n\u003ctd style=\"width: 61.8934%; height: 36.0391px;\"\u003eUnisex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.0391px;\"\u003e\n\u003ctd style=\"width: 37.9333%; height: 36.0391px;\"\u003eUse Case\u003c\/td\u003e\n\u003ctd style=\"width: 61.8934%; height: 36.0391px;\"\u003eDaily wear, day into evening, offices, events, travel, gifting\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.0391px;\"\u003e\n\u003ctd style=\"width: 37.9333%; height: 36.0391px;\"\u003ePrice\u003c\/td\u003e\n\u003ctd style=\"width: 61.8934%; height: 36.0391px;\"\u003e$7.29\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.0391px;\"\u003e\n\u003ctd style=\"width: 37.9333%; height: 36.0391px;\"\u003eCountry of Origin\u003c\/td\u003e\n\u003ctd style=\"width: 61.8934%; height: 36.0391px;\"\u003eUnited States (Athens, Georgia)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c!-- CLEAN BADGES  (confirm these match your formulation before publishing) --\u003e\n\u003cdiv class=\"pd-clean\"\u003e\n\u003cspan class=\"pd-clean-badge\"\u003e✓ 20% Concentration\u003c\/span\u003e \u003cspan class=\"pd-clean-badge\"\u003e✓ Dry Vanilla, Not Gourmand\u003c\/span\u003e \u003cspan class=\"pd-clean-badge\"\u003e✓ Unisex\u003c\/span\u003e \u003cspan class=\"pd-clean-badge\"\u003e✓ Original Composition\u003c\/span\u003e \u003cspan class=\"pd-clean-badge\"\u003e✓ Small-Batch Blended\u003c\/span\u003e \u003cspan class=\"pd-clean-badge\"\u003e✓ Not Tested On Animals\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- SEO --\u003e\n\u003ch2 class=\"pd-h2\"\u003eWhy Does Lavender Smell Like Cleaning Products?\u003c\/h2\u003e\n\u003cdiv class=\"pd-seo-box\"\u003e\n\u003ch3\u003eThe flower and the floor cleaner are not the same smell\u003c\/h3\u003e\n\u003cp\u003eLavender has two quite different faces. One is sharp, camphorous and slightly medicinal; the other is soft, green, faintly honeyed and unmistakably floral. Cleaning products overwhelmingly use the first, because it is inexpensive to synthesise, it reads instantly as hygienic, and it covers other odours effectively - which is why several generations now associate the word lavender with detergent, floor cleaner and hotel soap rather than with a plant. Fine perfumery uses the second face, and the difference on skin is startling to people who are certain they dislike lavender. Pairing it with orange blossom, vanilla or amber pulls it further from anything antiseptic, which is why lavender-floral compositions are among the most wearable in perfumery once the material is handled properly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"pd-h2\"\u003eWhy Floral Fragrances Fade Faster Than Their Base\u003c\/h2\u003e\n\u003cdiv class=\"pd-seo-box\"\u003e\n\u003ch3\u003eThe volatility gap, and what it does to a perfume by mid-afternoon\u003c\/h3\u003e\n\u003cp\u003eFragrance materials evaporate at very different rates, and the gap between the two halves of a floral composition is unusually wide. Lavender, orange blossom, jasmine and citrus are volatile - that volatility is what makes them bright and lifted - while vanilla, tonka, musk and cedar are among the slowest-evaporating materials in perfumery. In an underdosed floral the consequence is predictable: the flower is gone within a few hours and the base is not, so what remains is a warm sweetness that could belong to any of a hundred fragrances. Wearers usually describe this as the perfume fading, but it has not faded - it has lost half of itself and kept the less distinctive half. Concentration is the lever that matters here, because more oil in the bottle means more floral material still present at the six-hour mark. On the wearer's side, moisturised skin holds fragrance considerably longer than dry skin, and rubbing your wrists together crushes the top notes and accelerates exactly this problem.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"pd-h2\"\u003eDry Vanilla vs Gourmand Vanilla\u003c\/h2\u003e\n\u003cdiv class=\"pd-seo-box\"\u003e\n\u003ch3\u003eWhy the same note can read as a base or as a dessert\u003c\/h3\u003e\n\u003cp\u003eVanilla is one of the most versatile base materials in perfumery and one of the most easily overplayed. Handled dry - alongside woods, tonka and musk, without added caramel, sugar or benzoin sweetness - it functions as a warm, slightly resinous foundation that supports whatever sits above it. Sweetened, it becomes a gourmand: pleasant on first contact, extremely easy to like, and prone to dominating a composition because it lasts longer than almost anything else in the bottle. That is the practical problem for any floral built over vanilla. A gourmand base does not accompany a flower, it outlives one - so a fragrance that opened as a lavender or a jasmine finishes as a vanilla. Keeping the vanilla dry is not an aesthetic preference so much as a structural decision about which note gets to be the subject of the fragrance at the end of the day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- ABOUT --\u003e\n\u003ch2 class=\"pd-h2\"\u003eAbout The Singhal Heritage House\u003c\/h2\u003e\n\u003cdiv class=\"pd-about\"\u003e\n\u003cstrong\u003eThe Singhal Heritage House\u003c\/strong\u003e is a small-batch fragrance and home fragrance studio based in \u003cstrong\u003eAthens, Georgia\u003c\/strong\u003e, making hand-poured candles, melts and perfume rooted in India's scent heritage - real materials, honest formulations, and scents built to belong in your home and the rhythms of everyday life. Every batch is blended, poured and finished by hand in our Atlanta studio. \u003cstrong\u003eOur fragrances are our own compositions.\u003c\/strong\u003e We do not make copies of other houses' work, and we do not name them.\u003c\/div\u003e\n\u003c!-- FAQ --\u003e\n\u003ch2 class=\"pd-h2\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pd-faq-item\"\u003e\n\u003cdiv class=\"pd-faq-q\"\u003eWhat does Unbound smell like?\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-a\"\u003eLavender as a flower - bright, slightly green, faintly honeyed - with orange blossom and a lift of citrus around it, over a vanilla that's dry and woody rather than sweet. It's a floral first and a vanilla second, which is the reverse of how most fragrances in this family end up behaving. The through-line is that the lavender is \u003cstrong\u003estill recognisably there at hour six\u003c\/strong\u003e, not just a warm sweetness that could have come from anywhere.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-item\"\u003e\n\u003cdiv class=\"pd-faq-q\"\u003eDoes it smell like laundry or cleaning products?\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-a\"\u003eNo, and this is the objection worth answering because it's the one most people have. Lavender got attached to soap and floor cleaner for a practical reason - it's cheap to synthesise, it reads as clean, and it covers other smells - and a couple of generations grew up with that as their reference. But the flower itself isn't a cleaning smell. Fresh lavender is soft, green, a little honeyed and unmistakably floral, \u003cstrong\u003ecloser to a herb garden in July than to a cupboard under the sink\u003c\/strong\u003e. This is built on that character.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-item\"\u003e\n\u003cdiv class=\"pd-faq-q\"\u003eIs the vanilla sweet? Is this a gourmand?\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-a\"\u003eNo. The vanilla here is dry and woody - closer to a vanilla pod and cedar than to custard, caramel or bakery. That distinction matters more than it sounds, because sweet gourmand vanilla is what pulls this whole family towards dessert and away from the flower. If you want warm and sweet, \u003cstrong\u003eTobacco Indulgence\u003c\/strong\u003e is built for that. This one uses vanilla as a base to hold the lavender up, not as the point.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-item\"\u003e\n\u003cdiv class=\"pd-faq-q\"\u003eWhy do lavender-vanilla fragrances go flat by the afternoon?\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-a\"\u003eBecause the two halves evaporate at completely different rates. Floral and citrus materials are volatile - that's what makes them bright - while vanilla, tonka and musk are among the least volatile things in perfumery. So in an underdosed composition the flower leaves first and the base doesn't, and what's left after four hours is a generic sweet warmth. \u003cstrong\u003eIt isn't that the perfume has faded; it's that only half of it has.\u003c\/strong\u003e The fix is dosing the floral half heavily enough that its proportion survives the wear.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-item\"\u003e\n\u003cdiv class=\"pd-faq-q\"\u003eWhat does 20% concentration actually mean?\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-a\"\u003eIt's the proportion of fragrance oil to alcohol. Broadly: eau de toilette sits between 5 and 15 percent, eau de parfum between 15 and 20, extrait from 20 up. At 20% this sits at the ceiling of the eau de parfum band. The terms are industry convention rather than regulation, which is exactly why the percentage is worth printing - two bottles can carry identical wording and hold very different amounts of oil.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-item\"\u003e\n\u003cdiv class=\"pd-faq-q\"\u003eHow long does it last and how much should I apply?\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-a\"\u003eSix to eight hours on skin. Two or three sprays is the dose - the base of the neck, the inner wrists, the chest. It projects for the first hour or two and then draws in closer, which is what you want from something worn during the day. If you're reapplying at lunchtime out of habit, check with someone first: your own nose adapts within about twenty minutes while everyone around you is still receiving it fully.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-item\"\u003e\n\u003cdiv class=\"pd-faq-q\"\u003eIs this for men or women?\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-a\"\u003eWhoever wants it. Lavender spent most of the twentieth century in men's fragrance, then moved to women's - the same material, the same smell, a different marketing decision. Lavender, orange blossom and vanilla have no gender between them. If it smells right on you, it's yours.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-item\"\u003e\n\u003cdiv class=\"pd-faq-q\"\u003eWhen should I wear it?\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-a\"\u003eIt's the most flexible thing we make. The bright floral opening suits daytime, offices and warm weather, and the dry vanilla base carries it into an evening without needing to change - which is the practical argument for owning it if you only want one bottle. It works across seasons better than \u003cstrong\u003eTobacco Indulgence\u003c\/strong\u003e, which is genuinely a cold-weather fragrance, or \u003cstrong\u003eUntamed Sky\u003c\/strong\u003e, which is at its best in warm weather.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-item\"\u003e\n\u003cdiv class=\"pd-faq-q\"\u003eHow is this different from After Midnight?\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-a\"\u003eThis is the comparison worth making, because both have vanilla in the base and it's easy to assume they overlap. They don't. Unbound is a floral - lavender and orange blossom lead it, and the vanilla is a dry base holding them up. After Midnight is a dark evening fragrance where the warmth is the point rather than the support. Put simply: \u003cstrong\u003eUnbound is a flower with vanilla underneath; After Midnight isn't a flower at all.\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-item\"\u003e\n\u003cdiv class=\"pd-faq-q\"\u003eIs 10 ml enough? How many sprays is that?\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-a\"\u003eRoughly a hundred sprays depending on your atomiser - around 33 wearings at three sprays each, or about 22 cents a wearing. There's also an argument for small bottles nobody makes: fragrance oxidises. Alcohol, light and air degrade a juice over years, and 100 ml of something you wear occasionally will turn before you finish it. A 10 ml gets used while it's still good, and it fits a pocket, a bag or hand luggage.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-item\"\u003e\n\u003cdiv class=\"pd-faq-q\"\u003eHow should I store it?\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-a\"\u003eAway from light and heat - a drawer or cupboard, not a sunny windowsill and not a steamy bathroom shelf. UV light and temperature swings turn a fragrance dull and sour far faster than age alone does. Keep the cap on, keep it upright, and don't decant it repeatedly, since every transfer introduces air.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-item\"\u003e\n\u003cdiv class=\"pd-faq-q\"\u003eWill it stain my clothes?\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-a\"\u003eIt can. Fragrance oil marks silk and other delicate fabrics, and alcohol can dull pearls, some costume jewellery and certain lacquered finishes. Spray onto skin before you dress rather than onto clothing, keep it off jewellery, and give it a moment to dry down before putting anything on over it.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-item\"\u003e\n\u003cdiv class=\"pd-faq-q\"\u003eWhy is it this inexpensive? Is something wrong with it?\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-a\"\u003eNothing's wrong with it, and the honest answer is a list of things you're not paying for. Not a 100 ml bottle when 10 ml is what most people actually finish. Not a department store margin, a licensing fee to a fashion house, a celebrity endorsement, a heavy glass flacon, or a magazine campaign. In most designer fragrance those cost considerably more than the liquid does. What we spend on is the concentration - and 20% is the number we'd rather compete on.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-item\"\u003e\n\u003cdiv class=\"pd-faq-q\"\u003eWhat if it arrives leaking or damaged?\u003c\/div\u003e\n\u003cdiv class=\"pd-faq-a\"\u003eContact us within 48 hours of delivery with a photo of the bottle and the packaging and we'll arrange a replacement. Atomisers can loosen in transit, so if it's simply come unseated, tell us and we'll make it right.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- CLOSER --\u003e\n\u003cdiv class=\"pd-closer\"\u003e\n\u003cstrong\u003eBlended in AtHENS, GA · 20% Concentration · 10 ml · An Original Composition\u003c\/strong\u003e Lavender kept as a flower, vanilla kept dry, and both still there when you get home. Unbound, by The Singhal Heritage House.\u003c\/div\u003e\n\u003c!-- MFG --\u003e\n\u003cdiv class=\"pd-mfg\"\u003e\n\u003cdiv class=\"pd-mfg-label\"\u003eManufacturer Details\u003c\/div\u003e\n\u003cdiv class=\"pd-mfg-body\"\u003e\n\u003cstrong\u003eBlended, Bottled \u0026amp; Marketed by: The Singhal Heritage House\u003c\/strong\u003e\u003cbr\u003eAthens, Georgia, USA \u003cbr\u003e\u003cstrong\u003eEmail:\u003c\/strong\u003e Thesinghalheritagehouse@gmail.com · \u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e United States\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Singhal Heritage House","offers":[{"title":"10ml","offer_id":49173079916788,"sku":null,"price":7.29,"currency_code":"USD","in_stock":true},{"title":"30ml","offer_id":49173079949556,"sku":null,"price":19.29,"currency_code":"USD","in_stock":true},{"title":"50ml","offer_id":49173079982324,"sku":null,"price":24.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/9310\/9492\/files\/YSLLIBRE.png?v=1786865862","url":"https:\/\/thesinghalheritagehouse.com\/products\/unbound-eau-de-parfum-inspired-by-ysl-libre","provider":"The Singhal Heritage House","version":"1.0","type":"link"}