The Singhal Heritage House · ATHENS, GA · Eau de Parfum · Unbound · 10 ml · 20%
A lavender floral that is still a lavender floral at six in the evening.
Most fragrances in this family do not fade - they go lopsided. The floral half evaporates, the vanilla-musk base does not, and by mid-afternoon you are wearing a generic sweet warmth that could have come from any bottle on the shelf. Unbound is dosed so the flower keeps its proportion the whole way through: bright lavender and orange blossom over a vanilla that is dry and woody rather than sweet. Lavender treated as a flower, not as a cleaning signal. 20% concentration, the top of the eau de parfum band. Six to eight hours. Blended by hand in Atlanta, Georgia.
20% concentration Floral first, vanilla second 10 ml · ~100 sprays 6-8 hours on skin Day into evening Unisex
Last updated: August 2026
Why People Buy Unbound
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It stays a floral - the lavender is still there at hour six, not just sweetness.
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Lavender as a flower - soft, green, honeyed. Nothing about it reads as detergent.
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Dry woody vanilla - a base to hold the flower up, not a caramel dessert.
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20% concentration - the ceiling of the eau de parfum band, printed on the page.
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Day into evening - the most flexible thing we make, and the one-bottle choice.
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About 22¢ a wearing - roughly a hundred sprays in the bottle.
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Genuinely unisex - lavender has been sold to everyone at some point. It's a flower.
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An original - our own composition, not a copy of somebody else's.
◆ Why Lavender-Vanilla Fragrances Go Flat By The Afternoon
This is a real structural problem and almost nobody explains it. The two halves of this kind of fragrance evaporate at wildly different rates. Lavender, orange blossom and citrus are volatile - that volatility is exactly what makes them bright and lifted. Vanilla, tonka and musk are among the least volatile materials in perfumery; they will sit on skin for many hours after everything above them has gone. So in an underdosed composition the flower leaves first and the base stays, and what you are wearing after four hours is an anonymous sweet warmth. The perfume has not faded. Half of it has. The fix is not a bigger base - it is dosing the floral half heavily enough that its proportion survives the whole wear.
Underdosed
Two fragrances, in sequence
- Hour one: bright, floral, lovely
- Hour three: the flower is thinning
- Hour five: sweet base only
- Indistinguishable from anything else by then
- Reads as "it faded" - it didn't
◆ Unbound at 20%
One fragrance, all the way
- Hour one: lavender and orange blossom
- Hour three: same shape, softer
- Hour six: still recognisably a floral
- Vanilla supports rather than replaces
- You can tell it's yours at the end of the day
Longevity and the rate at which a composition shifts vary considerably between people - skin type, hydration, body chemistry, weather and application site all change the result. Six to eight hours is a typical outcome, not a guarantee.
What 20% Actually Buys You
Eau de parfum
15-20% · this
Best for: Daily wear Day into evening Offices Spring & summer Weddings & events Travel A first signature One-bottle wardrobes Gifting Anyone who thinks they dislike lavender
How Loud Is It, Honestly
Light eau de toilette
Arm's length
Unbound
Noticed, not loud
Tobacco Indulgence (ours)
Fills the space
Oud / attar extrait
Enters before you
◆ Blended In Atlanta, Built To Be Worn
Blended and bottled by hand - mixed, macerated and filled in small batches in Atlanta, Georgia.
Twenty percent, printed on the page - the number almost no house publishes, because it invites comparison.
Our own composition - Unbound is an original. We do not copy other houses and we do not name them.
Built floral-first - the flower is dosed to survive the wear, not to make a good first impression.
Vanilla kept dry - the easy move is to sweeten it. Sweet sells on the first sniff and tires by the third.
Priced on the liquid - no licensing fee, no celebrity, no heavy flacon, no campaign.
At a Glance
FormatEau de parfum spray
Volume10 ml (approx. 100 sprays)
Concentration20%
Longevity6-8 hours on skin
FamilyFloral - lavender, orange blossom, dry vanilla
VanillaDry and woody, not gourmand
Per wearingApprox. $0.22
OriginBlended in Athens, GA
The 10-Second Decision · Should You Buy This?
✓ Choose this if...
→You want one bottle that works all day - office in the morning, dinner that night.
→You've been disappointed by florals that turn into generic sweetness by 3pm.
→You like vanilla but not dessert vanilla - this one is dry and woody.
→You think you dislike lavender because of soap. This is the flower, not the cupboard.
→You want concentration stated in a number rather than a word on a box.
✗ Maybe not, if...
→You want something heavy and enveloping - that's Tobacco Indulgence.
→You want no florals at all - lavender leads this from the first minute.
→You want a sweet gourmand vanilla - the vanilla here is deliberately dry.
→You want twelve hours and a room-filling trail - this is six to eight, worn close.
→You're shopping for a copy of a particular designer scent - we don't make those.
Which Of Ours Is Yours?
◆ This one · Unbound
Floral, bright, all-day.
Lavender and orange blossom over dry vanilla. The flexible one - day into evening, spring into autumn, office into dinner. If you're buying one bottle, this is the one that asks least of you.
After Midnight
Dark, warm, evening.
Easy to assume these overlap because both have vanilla underneath. They don't. Unbound is a flower with vanilla beneath it; After Midnight isn't a flower at all - the warmth is the point rather than the support.
Tobacco Indulgence
Sweet, dense, cold weather.
Honeyed tobacco leaf, spice and vanilla. Choose it if sweetness is what you want from a fragrance - and Unbound if you want the vanilla kept dry and in the background.
$7.29 · 10 ml · 20% · 6-8 hrs
Free shipping over $50
The value: a 10 ml bottle holds roughly 100 sprays, which is around 33 wearings at three sprays each - about 22 cents a wearing, at a concentration most eau de parfums don't reach. You are not paying for a licensing fee, a celebrity face, a heavy glass flacon or a department store margin. In a lot of designer fragrance, those cost considerably more than the liquid inside.
◆ 20% Concentration ✓ Blended in AtHENS, GA ✓ An Original Composition
When To Wear It
Morning · Office
Bright without being sharp.
- Floral lift that reads awake, not loud
- Two sprays is right for a shared room
- Still recognisable when you leave
Day Into Evening
No need to go home and change.
- The dry vanilla base carries it after dark
- Warms as the flower softens
- One spray more if you're going out
Spring · Summer
Where florals belong.
- Green lavender suits warm air
- Not so sweet that heat turns it heavy
- Works at an outdoor wedding
Gifting · A First Signature
The safest bottle we make.
- Unisex, so no need to guess
- Floral-with-vanilla is widely liked
- Small enough to give without presuming
◆ India Grows Lavender Now · A Note On Where This Sits
Lavender is a Mediterranean plant, and for most of history that is where perfumery got it. But India grows it now - in the hills of Jammu and Kashmir, where a research experiment turned into one of the country's more remarkable agricultural stories. It is the newest chapter in India's long relationship with aromatic crops, and it is barely fifty years old.
1970
An experiment. The scientist Akhtar Hussain brought lavender from Bulgaria to see whether a Mediterranean herb could survive Kashmir's climate. It was grown only in research plots at first.
RRL-12
A variety bred for the hills. Decades of work at CSIR-IIIM Jammu produced an elite cultivar suited to rain-fed temperate slopes - the thing that made the crop actually viable for farmers.
1,500 hectares
The Purple Revolution. Bhaderwah, in Doda district, is now widely called India's lavender capital, with more than 4,500 farming families growing it under the CSIR Aroma Mission.
Why We Made It
"Two things kept bothering us about this kind of fragrance. The first is that lavender has been taken hostage by cleaning products - a whole generation now reads it as detergent, which is a strange fate for a flower that people have grown in gardens for centuries because it is beautiful. The second is that lavender-vanilla scents almost never stay what they started as. You put one on in the morning and by four in the afternoon it has become sweet, warm and completely anonymous, and everyone blames the perfume for fading when the truth is that only the interesting half left. So: build the flower properly, keep it green and honeyed and unmistakably floral, keep the vanilla dry so it holds the lavender up instead of eating it, and dose the whole thing so it is still itself at the end of the day."
- The Singhal Heritage House
Unbound Is Built To Fix:
Florals that go anonymous by 3pm - the flower leaves, the sweet base doesn't. That's dosing, not fading.
Lavender that smells of detergent - cheap synthetic lavender is the same note used in cleaning products.
Vanilla that turns everything into dessert - sweet is easy and it tires fast. This one is dry and woody.
Concentration you can't find out - "eau de parfum" is a broad band, not a number. Ours is printed: 20%.
Needing two bottles for one day - something for work, something for dinner. This does both.
Paying for the box - licensing, celebrity, heavy glass, advertising. None of it reaches your skin.
Unbound vs a Typical High-Street Floral EDP
| Feature |
Unbound |
Typical High-Street Floral EDP |
| Concentration |
20%, printed on the page |
Usually 10-15%, undisclosed |
| At hour six |
Still recognisably a floral |
Generic sweet base only |
| Lavender character |
Green, honeyed, a flower |
Sharp synthetic - reads as clean |
| Vanilla style |
Dry and woody - a base, not the point |
Sweet, caramel, gourmand |
| Day to evening |
One spray covers both |
Often needs a second fragrance |
| Size |
10 ml - finished while fresh |
100 ml - often oxidises unfinished |
| What you're paying for |
The liquid |
Licensing, campaign, flacon, margin |
| Gendered marketing |
None - unisex |
Split by aisle, not by materials |
| Made |
Blended by hand in Athens, GA |
Mass manufactured |
A lavender fragrance should still smell of lavender when you get home. That sounds like a low bar. Most of them don't clear it.
How Each Batch Is Made & Checked
◆ Our Blend & Maceration Standard
Fragrance is mostly waiting. The blending takes an afternoon; the maceration takes weeks - and skipping that is the most common corner cut in inexpensive perfume.
| Concentration |
20% fragrance oil - the ceiling of the eau de parfum band, and the number we would rather compete on than any other |
| Proportion |
The floral half dosed against the base rather than on top of it, so the lavender holds its share of the composition across a full wear instead of being outlived by the vanilla |
| Lavender character |
Built for the green, honeyed, floral side of the material rather than the sharp camphorous facet that reads as soap and detergent |
| Vanilla |
Kept dry and woody. Sweetening it is the easy way to make a fragrance likeable on first sniff and tiring by the third |
| Maceration |
Every batch rested after blending so the materials marry. A freshly mixed perfume smells sharp, disjointed and alcoholic; the same juice weeks later smells like one thing |
| Wear test |
Checked on skin at the six-hour mark specifically - a blotter tells you the opening, only skin tells you whether the flower survived |
Why Most Lavender Fragrances Disappoint
Lavender is one of the most mishandled materials in commercial perfumery, and it goes wrong in four fairly predictable ways.
The 4 reasons lavender scents fall flat
01
The flower is dosed to make a first impression
A bright floral opening sells a bottle on a shop blotter, and a blotter test lasts about ninety seconds. So the floral half gets dosed for the opening rather than for the wear, and it is gone by the afternoon. The base outlives it and takes over the fragrance entirely.
02
The lavender is the detergent kind
Lavender has a sharp camphorous facet and a soft honeyed floral one. The sharp one is cheaper to synthesise and it is what cleaning products use - which is why so many people are convinced they dislike lavender when what they dislike is a floor cleaner.
03
The vanilla is sweetened until it takes over
Sweet vanilla is enormously easy to like on first contact, so it gets pushed. But a gourmand base does not support a flower - it competes with one and wins, because it lasts longer. Keeping the vanilla dry is what lets the lavender stay the subject.
04
It was never macerated
Freshly blended perfume smells like its separate parts - sharp, alcoholic and disjointed, which is especially unforgiving on a floral. Weeks of rest lets the materials marry. Resting stock costs a producer time and cash flow, so it is the first step quietly skipped.
Scent Profile
Top NotesLavender in the open air with bergamot and mandarin, and a green herbal edge - bright and lifted rather than sharp.
Heart NotesThe flower properly in bloom: lavender at its softest and most honeyed, with orange blossom and a thread of jasmine warming it away from anything antiseptic.
Base NotesDry vanilla and tonka over cedar and a clean musk - a base built to hold the flower up rather than to replace it.
Scent FamilyFloral - lavender, orange blossom, dry vanilla
Vanilla StyleDry and woody. Not caramel, not bakery, not gourmand
MoodBright, open, composed, quietly warm
Worn ByAnyone - this is not a gendered composition
How to Wear It Well
◆ Six Steps · Get More From A Small Bottle
1
Two Sprays, Three For An Evening
At 20% concentration, two sprays covers a day and a third is right if you're going out afterwards. More is not better - past four you stop being able to smell it yourself while everyone else still can, which is how people end up over-applying for years.
2
Onto Skin, Before You Dress
Pulse points - the base of the neck, the inner wrists, the chest. Skin is warm, and warmth is what carries a floral through the day. Spraying clothing instead gives you a flatter, shorter version, and fragrance oil can mark silk.
3
Don't Rub Your Wrists Together
The oldest habit and the most damaging one, and it matters more on a floral than on anything else. Friction and heat crush the delicate top and push the fragrance straight into its base - which is exactly the failure this one was built to avoid. Spray, then leave it alone.
4
Moisturise First
Dry skin sheds fragrance quickly; there's nothing for the oils to hold on to. An unscented moisturiser on the same spots beforehand can add an hour or two of wear - the single cheapest way to improve longevity on any perfume.
5
Keep It In The Dark
A drawer or a cupboard, not a windowsill and not a steamy bathroom shelf. Ultraviolet light and heat swings turn a fragrance dull and sour far faster than age does - and florals show that damage first. Cap on, upright, don't keep decanting it.
6
P.S. - Smell Your Wrist At Six O'Clock
Not to check whether it's still there - to check whether it's still recognisable. That's the test this fragrance was built to pass, and it's the one worth applying to every floral you own. If you can't tell which bottle you used, it was underdosed.
Use & Care
- For external use only. Do not swallow. Keep out of reach of children.
- Patch test on a small area of skin before first full use; discontinue if irritation occurs.
- Avoid contact with eyes, broken or irritated skin. Rinse with water if it gets in the eyes.
- Flammable. Keep away from open flame, heat and direct sunlight.
- Do not spray onto pearls, costume jewellery, or lacquered and varnished surfaces.
- May mark silk and other delicate fabrics - spray before dressing and let it dry.
- Store below 25°C in a dark place, upright and capped, to slow oxidation.
- If you are pregnant or have a known fragrance sensitivity, consult a professional before use.
Product Attributes
Structured Specs
| Product |
Unbound Eau de Parfum |
| Format |
Eau de parfum spray |
| Volume |
10 ml |
| Concentration |
20% fragrance oil |
| Longevity |
6-8 hours on skin |
| Approx. Sprays |
Around 100 per bottle |
| Cost Per Wearing |
Approximately $0.22 at three sprays |
| Scent Family |
Floral - lavender, orange blossom, dry vanilla |
| Top Notes |
Lavender, bergamot, mandarin, green herbs |
| Heart Notes |
Lavender in bloom, orange blossom, jasmine |
| Base Notes |
Dry vanilla, tonka, cedar, clean musk |
| Vanilla Style |
Dry and woody (not gourmand or caramel) |
| Worn By |
Unisex |
| Use Case |
Daily wear, day into evening, offices, events, travel, gifting |
| Price |
$7.29 |
| Country of Origin |
United States (Athens, Georgia) |
✓ 20% Concentration ✓ Dry Vanilla, Not Gourmand ✓ Unisex ✓ Original Composition ✓ Small-Batch Blended ✓ Not Tested On Animals
Why Does Lavender Smell Like Cleaning Products?
The flower and the floor cleaner are not the same smell
Lavender has two quite different faces. One is sharp, camphorous and slightly medicinal; the other is soft, green, faintly honeyed and unmistakably floral. Cleaning products overwhelmingly use the first, because it is inexpensive to synthesise, it reads instantly as hygienic, and it covers other odours effectively - which is why several generations now associate the word lavender with detergent, floor cleaner and hotel soap rather than with a plant. Fine perfumery uses the second face, and the difference on skin is startling to people who are certain they dislike lavender. Pairing it with orange blossom, vanilla or amber pulls it further from anything antiseptic, which is why lavender-floral compositions are among the most wearable in perfumery once the material is handled properly.
Why Floral Fragrances Fade Faster Than Their Base
The volatility gap, and what it does to a perfume by mid-afternoon
Fragrance materials evaporate at very different rates, and the gap between the two halves of a floral composition is unusually wide. Lavender, orange blossom, jasmine and citrus are volatile - that volatility is what makes them bright and lifted - while vanilla, tonka, musk and cedar are among the slowest-evaporating materials in perfumery. In an underdosed floral the consequence is predictable: the flower is gone within a few hours and the base is not, so what remains is a warm sweetness that could belong to any of a hundred fragrances. Wearers usually describe this as the perfume fading, but it has not faded - it has lost half of itself and kept the less distinctive half. Concentration is the lever that matters here, because more oil in the bottle means more floral material still present at the six-hour mark. On the wearer's side, moisturised skin holds fragrance considerably longer than dry skin, and rubbing your wrists together crushes the top notes and accelerates exactly this problem.
Dry Vanilla vs Gourmand Vanilla
Why the same note can read as a base or as a dessert
Vanilla is one of the most versatile base materials in perfumery and one of the most easily overplayed. Handled dry - alongside woods, tonka and musk, without added caramel, sugar or benzoin sweetness - it functions as a warm, slightly resinous foundation that supports whatever sits above it. Sweetened, it becomes a gourmand: pleasant on first contact, extremely easy to like, and prone to dominating a composition because it lasts longer than almost anything else in the bottle. That is the practical problem for any floral built over vanilla. A gourmand base does not accompany a flower, it outlives one - so a fragrance that opened as a lavender or a jasmine finishes as a vanilla. Keeping the vanilla dry is not an aesthetic preference so much as a structural decision about which note gets to be the subject of the fragrance at the end of the day.
About The Singhal Heritage House
The Singhal Heritage House is a small-batch fragrance and home fragrance studio based in Athens, Georgia, making hand-poured candles, melts and perfume rooted in India's scent heritage - real materials, honest formulations, and scents built to belong in your home and the rhythms of everyday life. Every batch is blended, poured and finished by hand in our Atlanta studio. Our fragrances are our own compositions. We do not make copies of other houses' work, and we do not name them.
Frequently Asked Questions
What does Unbound smell like?
Lavender as a flower - bright, slightly green, faintly honeyed - with orange blossom and a lift of citrus around it, over a vanilla that's dry and woody rather than sweet. It's a floral first and a vanilla second, which is the reverse of how most fragrances in this family end up behaving. The through-line is that the lavender is still recognisably there at hour six, not just a warm sweetness that could have come from anywhere.
Does it smell like laundry or cleaning products?
No, and this is the objection worth answering because it's the one most people have. Lavender got attached to soap and floor cleaner for a practical reason - it's cheap to synthesise, it reads as clean, and it covers other smells - and a couple of generations grew up with that as their reference. But the flower itself isn't a cleaning smell. Fresh lavender is soft, green, a little honeyed and unmistakably floral, closer to a herb garden in July than to a cupboard under the sink. This is built on that character.
Is the vanilla sweet? Is this a gourmand?
No. The vanilla here is dry and woody - closer to a vanilla pod and cedar than to custard, caramel or bakery. That distinction matters more than it sounds, because sweet gourmand vanilla is what pulls this whole family towards dessert and away from the flower. If you want warm and sweet, Tobacco Indulgence is built for that. This one uses vanilla as a base to hold the lavender up, not as the point.
Why do lavender-vanilla fragrances go flat by the afternoon?
Because the two halves evaporate at completely different rates. Floral and citrus materials are volatile - that's what makes them bright - while vanilla, tonka and musk are among the least volatile things in perfumery. So in an underdosed composition the flower leaves first and the base doesn't, and what's left after four hours is a generic sweet warmth. It isn't that the perfume has faded; it's that only half of it has. The fix is dosing the floral half heavily enough that its proportion survives the wear.
What does 20% concentration actually mean?
It's the proportion of fragrance oil to alcohol. Broadly: eau de toilette sits between 5 and 15 percent, eau de parfum between 15 and 20, extrait from 20 up. At 20% this sits at the ceiling of the eau de parfum band. The terms are industry convention rather than regulation, which is exactly why the percentage is worth printing - two bottles can carry identical wording and hold very different amounts of oil.
How long does it last and how much should I apply?
Six to eight hours on skin. Two or three sprays is the dose - the base of the neck, the inner wrists, the chest. It projects for the first hour or two and then draws in closer, which is what you want from something worn during the day. If you're reapplying at lunchtime out of habit, check with someone first: your own nose adapts within about twenty minutes while everyone around you is still receiving it fully.
Is this for men or women?
Whoever wants it. Lavender spent most of the twentieth century in men's fragrance, then moved to women's - the same material, the same smell, a different marketing decision. Lavender, orange blossom and vanilla have no gender between them. If it smells right on you, it's yours.
When should I wear it?
It's the most flexible thing we make. The bright floral opening suits daytime, offices and warm weather, and the dry vanilla base carries it into an evening without needing to change - which is the practical argument for owning it if you only want one bottle. It works across seasons better than Tobacco Indulgence, which is genuinely a cold-weather fragrance, or Untamed Sky, which is at its best in warm weather.
How is this different from After Midnight?
This is the comparison worth making, because both have vanilla in the base and it's easy to assume they overlap. They don't. Unbound is a floral - lavender and orange blossom lead it, and the vanilla is a dry base holding them up. After Midnight is a dark evening fragrance where the warmth is the point rather than the support. Put simply: Unbound is a flower with vanilla underneath; After Midnight isn't a flower at all.
Is 10 ml enough? How many sprays is that?
Roughly a hundred sprays depending on your atomiser - around 33 wearings at three sprays each, or about 22 cents a wearing. There's also an argument for small bottles nobody makes: fragrance oxidises. Alcohol, light and air degrade a juice over years, and 100 ml of something you wear occasionally will turn before you finish it. A 10 ml gets used while it's still good, and it fits a pocket, a bag or hand luggage.
How should I store it?
Away from light and heat - a drawer or cupboard, not a sunny windowsill and not a steamy bathroom shelf. UV light and temperature swings turn a fragrance dull and sour far faster than age alone does. Keep the cap on, keep it upright, and don't decant it repeatedly, since every transfer introduces air.
Will it stain my clothes?
It can. Fragrance oil marks silk and other delicate fabrics, and alcohol can dull pearls, some costume jewellery and certain lacquered finishes. Spray onto skin before you dress rather than onto clothing, keep it off jewellery, and give it a moment to dry down before putting anything on over it.
Why is it this inexpensive? Is something wrong with it?
Nothing's wrong with it, and the honest answer is a list of things you're not paying for. Not a 100 ml bottle when 10 ml is what most people actually finish. Not a department store margin, a licensing fee to a fashion house, a celebrity endorsement, a heavy glass flacon, or a magazine campaign. In most designer fragrance those cost considerably more than the liquid does. What we spend on is the concentration - and 20% is the number we'd rather compete on.
What if it arrives leaking or damaged?
Contact us within 48 hours of delivery with a photo of the bottle and the packaging and we'll arrange a replacement. Atomisers can loosen in transit, so if it's simply come unseated, tell us and we'll make it right.
Blended in AtHENS, GA · 20% Concentration · 10 ml · An Original Composition Lavender kept as a flower, vanilla kept dry, and both still there when you get home. Unbound, by The Singhal Heritage House.
Manufacturer Details
Blended, Bottled & Marketed by: The Singhal Heritage House
Athens, Georgia, USA
Email: Thesinghalheritagehouse@gmail.com · Country of Origin: United States